Mushroom-infused cheeses are on the rise as fungi's popularity grows
Trend - As health and wellness industries embrace the physical and mental benefits of various mushrooms, the dairy industry is doing the same. Dairy brands are releasing mushroom-infused cheeses that cater to the growing demand for this ingredient, with everything from chaga to truffle infusions.
Insight - The wellness industry continues to grow, and with it its inspiration from global ingredients, and the rituals and traditions practiced by various cultures. Consumers who enjoy health and wellness are increasingly drawn to products and services that are rooted in these practices, but in a way that adapts to their lifestyles. As a result, they're turning to brands that fit their nutritional and/or health preferences into the foods and routines they already have.
Insight - The wellness industry continues to grow, and with it its inspiration from global ingredients, and the rituals and traditions practiced by various cultures. Consumers who enjoy health and wellness are increasingly drawn to products and services that are rooted in these practices, but in a way that adapts to their lifestyles. As a result, they're turning to brands that fit their nutritional and/or health preferences into the foods and routines they already have.
Workshop Question - How could your brand better integrate itself into customers' existing habits and routines?
Trend Themes
1. Mushroom-infused Foods - As the health and wellness industry embraces the benefits of mushrooms, the food industry is infusing mushrooms into a variety of products like cheeses, to cater to the growing demand.
2. Global Culinary Traditions - Consumers who enjoy health and wellness are increasingly drawn to products and services that are rooted in global culinary practices creating disruptive innovation opportunities.
3. Sustainable Ingredients - With consumers becoming more aware of the impact of food on the planet, there has been an increased demand for sustainable ingredients creating a disruptive innovation opportunity, like the Chaga cheese.
Industry Implications
1. Dairy Industry - The use of mushroom-infused cheese presents opportunities for companies in the dairy industry to cater to the growing demand for better-for-you products.
2. Wellness Industry - As wellness continues to grow, businesses in this sector can reference global culinary traditions to develop products to fit their customer preferences.
3. Food & Beverage Industry - The increase in demand for global ingredients and sustainable ingredients allows for the development of new and innovative products in the food and beverage industry.
