These New Cheerful Buddha Products are Flavorful and Functional
Michael Hemsworth — May 18, 2022 — Marketing
References: cheerfulbuddha & foodbev
These new Cheerful Buddha products are being launched in the UK as a series of options for consumers to pick up when seeking out a flavorful yet functional drink to enjoy. The products include the Lion's Mane Superfood Latte Blend, the Matcha Superfood Latte Blend, the Cacao Bliss Hot Chocolate and the Chaga Superfood Latte Blend. Each of the products are formulated with a blend of nutrients, antioxidants and adaptogenic mushrooms.
Co-Founder James Wright spoke on the new Cheerful Buddha products saying, "We’re delighted to see our new lattes and hot chocolate going into Holland & Barrett stores nationwide. We created these products as a simple and delicious way to enjoy nutritious ingredients that many people are eager to build into their daily routines.”
Co-Founder James Wright spoke on the new Cheerful Buddha products saying, "We’re delighted to see our new lattes and hot chocolate going into Holland & Barrett stores nationwide. We created these products as a simple and delicious way to enjoy nutritious ingredients that many people are eager to build into their daily routines.”
Trend Themes
1. Functional Superfood Drink Mixes - The rise of healthy and functional drinks opens up opportunities for the creation of innovative superfood drink mixes that cater to consumers' nutritional needs and tastes.
2. Adaptogenic Mushroom Supplements - The growing interest in adaptogenic mushrooms presents potential for the development of new supplements and products that contain these powerful natural ingredients.
3. Convenient Nutrient-dense Beverages - As more people prioritize nutrition and convenience, there is potential for the growth of the market for ready-to-drink nutrient-dense beverages with functional ingredients.
Industry Implications
1. Health and Wellness - The health and wellness industry has an opportunity to develop and market more products featuring superfoods and adaptogenic mushrooms that promote functional wellbeing.
2. Food and Beverage - The food and beverage industry could expand its offerings by developing new and innovative nutrient-dense drink mixes that cater to consumers' dietary requirements and preferences.
3. Retail - Retailers can capitalize on the growing demand for healthy and functional products by increasing their selection of convenient ready-to-drink nutrient-dense beverages and functional supplements.
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