Bandit's Cashew-Based Vegan Cheeses Speak to Young Change-Makers
Laura McQuarrie — July 25, 2022 — Lifestyle
References: eatlikeabandit & foodbusinessnews.net
Bandit makes cashew-based vegan cheese alternatives, including Barn Cat, a cave-aged, vegetable ash ripened cheese with an ash inlay and a cave-aged, double cream camembert-inspired Maverick, along with other seasonal plant-based cheese varieties that are just as full-flavor.
Bandit (previously Conscious Cultures Creamery) recently rebranded to better connect with its target audience and honor its roots. Bo Babaki, founder and chief executive officer said, "Younger cheese enthusiasts recognize the tremendous impact that agricultural practices are having on climate change, the environment and animal welfare. We recognized that our former brand resonated with that crowd but did not feel as welcoming to the cheese market as a whole… Bandit is an ode to our humble beginning hustling cheese from Philly to Brooklyn using cave-modified household refrigerators in the basement of a yoga studio."
Bandit (previously Conscious Cultures Creamery) recently rebranded to better connect with its target audience and honor its roots. Bo Babaki, founder and chief executive officer said, "Younger cheese enthusiasts recognize the tremendous impact that agricultural practices are having on climate change, the environment and animal welfare. We recognized that our former brand resonated with that crowd but did not feel as welcoming to the cheese market as a whole… Bandit is an ode to our humble beginning hustling cheese from Philly to Brooklyn using cave-modified household refrigerators in the basement of a yoga studio."
Trend Themes
1. Plant-based Cheese Alternatives - Bandit's vegan cheeses showcase a disruptive innovation opportunity for companies in the plant-based food industry, aligning with evolving consumer preferences for healthier and more sustainable options.
2. Rebranding for Younger Audience - Rebranding, like Bandit's, can be a disruptive innovation opportunity for companies trying to more effectively reach younger audiences and appeal to their values.
3. Cave-aged Cheese Production - Cave-aging techniques and plant-based ingredients can be combined to create unique, flavor-forward alternative cheese products, opening up disruptive innovation opportunities in the cheese industry.
Industry Implications
1. Plant-based Food - The plant-based food industry can further disrupt traditional cheese markets by innovating new, progressive products like Bandit's line of vegan cheese alternatives.
2. Marketing/branding - Marketing and branding firms can help companies pivot their messaging to better resonate with younger audiences, as seen in Bandit's rebranding strategy.
3. Cheese Production - Cheese manufacturers can incorporate alternative ingredients and innovative aging techniques to create distinctive, eco-friendly products that resonate with modern consumers, following Bandit's lead.
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