Devices dedicated to alleviating headache pain are on the rise
Trend - An offshoot of the de-stressing movement within the recent wellness wave, alleviating headaches is a renewed focus in this space. The typical over-the-counter painkiller is not the focus of this new iteration of headache relief. Instead, a technology-fueled approach is seen.
Insight - Different types of wellness have come into focus for consumers over the past few years. Though there has been an increased focus on mental wellness and de-stressing -- and more particularly, improving wellness without the use of medications -- these new attitudes will eventually impact more traditional health focuses, such as headaches. This cyclicality calls for new ways to alleviate old issues.
Insight - Different types of wellness have come into focus for consumers over the past few years. Though there has been an increased focus on mental wellness and de-stressing -- and more particularly, improving wellness without the use of medications -- these new attitudes will eventually impact more traditional health focuses, such as headaches. This cyclicality calls for new ways to alleviate old issues.
Workshop Question - What is one industry standard rife for disruption in your space?
Trend Themes
1. Tech-based Headache Relief - As part of the wellness wave, consumers are seeking new ways to alleviate headaches through technology, leading to the rise of devices like electric scalp massagers and Next-Gen CEFALY DUAL Enhanced.
2. Non-invasive Migraine Prevention - Consumers are seeking non-medication options for preventing and alleviating migraines, leading to the development of devices like CEFALY DUAL Enhanced and SmartGoggles.
3. Customized Relaxation Experiences - Consumers want customized relaxation experiences that cater to their needs, as seen with the SmartGoggles' use of Smartsense technology and the Stack Pillow's adjustable design.
Industry Implications
1. Health and Wellness - The rise of headache relief devices and non-invasive migraine prevention align with the growing interest in health and wellness among consumers.
2. Personal Care - Electric scalp massagers and SmartGoggles are examples of innovative personal care devices that cater to consumers' needs for relaxation and stress relief.
3. Technology - The trend towards tech-based headache relief and customization of relaxation experiences is driven by the advancement of technology in fields like medical devices and wearables.
