Kerrygold Grader’s Select Cheddars Come in Three Flavors
Michael Hemsworth — September 16, 2022 — Marketing
References: kerrygoldusa & foodbev
The Kerrygold Grader’s Select cheddars are a line of cheeses from the Ornua-owned brand for consumers to try out when seeking a balanced flavor and texture. The cheeses are all free from artificial preservatives and flavors, and are made with milk that's rich in naturally occurring beta carotene thanks to the Irish grass the cows consume year-round. Available exclusively at Kroger and Harris Teeter, the cheeses come in three varieties including Sharp, Extra Sharp and Vintage.
Master Cheese Grader Ends Howley spoke on the new Kerrygold Grader’s Select cheddars saying, "It was an honour to curate this exclusive collection of uniquely delicious cheddars for Kroger. Kerrygold’s farm to table approach allows us to produce the highest quality cheeses that deliver a rich and natural taste that is truly unmatched.”
Master Cheese Grader Ends Howley spoke on the new Kerrygold Grader’s Select cheddars saying, "It was an honour to curate this exclusive collection of uniquely delicious cheddars for Kroger. Kerrygold’s farm to table approach allows us to produce the highest quality cheeses that deliver a rich and natural taste that is truly unmatched.”
Trend Themes
1. Grass-fed Cheese Products - Opportunities exist for brands to expand their product lines to include grass-fed cheese products as consumers become more conscious of what goes into their food.
2. Artificial Preservative-free Products - Innovation opportunities exist for brands to offer more artificial preservative-free options in their product lines to appeal to health and wellness-focused consumers.
3. Exclusively Curated Product Lines - Curating exclusive product lines for a specific retailer could be a strategy for brands to differentiate themselves and drive sales.
Industry Implications
1. Cheese Industry - The cheese industry could benefit from the trend towards grass-fed and artificial preservative-free products.
2. Grocery Retail Industry - Grocery retailers like Kroger and Harris Teeter could benefit from partnering with brands to offer exclusive, curated product lines.
3. Health and Wellness Industry - The health and wellness industry could leverage the trend towards artificial preservative-free products to position themselves as advocates for natural and healthy lifestyles.
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