The Four Sigmatic Think Cold Brew Ground Coffee is Easy to Prepare
Michael Hemsworth — July 24, 2022 — Marketing
References: us.foursigmatic & bevnet
The Four Sigmatic Think Cold Brew Ground Coffee is the latest offering from the functional coffee brand to support consumer well-being in an unexpected way.
The coffee is formulated to support mental well-being and cognitive function thanks to the curated blend of functional mushrooms in the mix. This includes Chaga and Lion's Mane blended into the 100% organic fair-trade Arabica coffee beans to offer a functional boost to energy levels. The coffee only needs to be steeped and strained to be enjoyed.
Founder and CEO Tero Isokauppila commented on the new Four Sigmatic Think Cold Brew Ground Coffee saying, "We’re always here to offer ways to elevate daily routines. Think Cold Brew does just that – it gives cold brew lovers the one-and-done effect of a sharp, focused morning. It’s an easy way to improve your mental wellness on a daily basis.”
The coffee is formulated to support mental well-being and cognitive function thanks to the curated blend of functional mushrooms in the mix. This includes Chaga and Lion's Mane blended into the 100% organic fair-trade Arabica coffee beans to offer a functional boost to energy levels. The coffee only needs to be steeped and strained to be enjoyed.
Founder and CEO Tero Isokauppila commented on the new Four Sigmatic Think Cold Brew Ground Coffee saying, "We’re always here to offer ways to elevate daily routines. Think Cold Brew does just that – it gives cold brew lovers the one-and-done effect of a sharp, focused morning. It’s an easy way to improve your mental wellness on a daily basis.”
Trend Themes
1. Functional Mushroom Cafes - Integrating functional mushrooms in cafe offerings may provide consumers an easy way to support mental well-being and boost energy levels with their daily coffee intake.
2. Single-serve Functional Beverages - Functional beverages that only need to be steeped and strained, like the Four Sigmatic Think Cold Brew Ground Coffee, offer convenient on-the-go options for consumers looking to enhance cognitive function.
3. Adaptogenic Drink Mixes - Formulating unique blends of adaptogenic herbs and ingredients into beverage mixes can offer consumers new and innovative ways to improve mental wellness and focus throughout their day.
Industry Implications
1. Coffee and Cafe Industry - Cafes can stay ahead of the trend by offering functional mushroom-based drinks as an option for consumers looking for cognitive support in their daily coffee routine.
2. Functional Beverage Industry - Companies in the functional beverage industry can create more simple, single-serve products that offer cognitive support and mental wellness benefits for on-the-go consumers.
3. Health and Wellness Industry - Integrating adaptogenic herbs and ingredients into drink mixes can offer a new category of functional health and wellness products for consumers looking to elevate their daily routines.
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