Brands release reusable menstrual care products for teenagers
Trend - As reusable menstrual care products continue to rise in popularity, brands are now marketing these products directly to teenagers and girls. Products in this space include menstruation underwear and pads that can be washed and reused.
Insight - Gen Z is passionate about the various social and environmental issues that concern the world today. Their appreciation for eco-friendly brands is especially notable, and indicates not just how they currently shop--but how they'll continue to consume decades from now. With this generation more accustomed to making sustainable purchase decisions, brands that appeal to their needs while prioritizing sustainability have an opportunity to establish long-term loyalty with this consumer group.
Insight - Gen Z is passionate about the various social and environmental issues that concern the world today. Their appreciation for eco-friendly brands is especially notable, and indicates not just how they currently shop--but how they'll continue to consume decades from now. With this generation more accustomed to making sustainable purchase decisions, brands that appeal to their needs while prioritizing sustainability have an opportunity to establish long-term loyalty with this consumer group.
Workshop Question - How could your brand use sustainability to appeal to Gen Z?
Trend Themes
1. Eco-friendly Reusable Menstrual Products - Brands market reusable menstrual care for teenagers and girls as eco-conscious purchases rise in popularity
2. Gen Z and Eco-friendly Brands - Gen Z is passionate about social and environmental issues, making sustainable brands popular with this consumer group
3. Open Conversations About Menstruation - Humorous ad campaigns encourage open conversations about menstruation, targeting Gen Z consumers in particular
Industry Implications
1. Personal Care - Sustainable, reusable menstrual products disrupt traditional disposable menstrual product market
2. E-commerce - Reusable menstrual product companies targeting younger generations may find success with e-commerce business models
3. Environmental Sustainability - Sustainable menstrual product brands send a message about environmental sustainability in personal care and beyond
