Social media and apps help consumers test cosmetic enhancements
Implications - In the quest for beauty, price is often not a factor. However, with the rise of apps and social media tools allowing consumers to test new beauty improvements on themselves, making a decision to beautify yourself may not be as daunting or as financially burdensome as it used to be. Like the ability to test products before purchase, the opportunity to try a new look is something many beauty consumers value, whether it’s as as safe as nail art or as risky as plastic surgery.
Trend Themes
1. Virtual Try-on Apps - The rise of virtual try-on apps allows consumers to test new beauty improvements on themselves, whether it is as safe as nail art or as risky as plastic surgery.
2. Celebrity-inspired Hairstyling Apps - The popularity of celebrity-inspired apps, like InStyle's iPad app, enabling users to sample more than 50 different haircuts, styles, and colors on their faces while browsing by style, celebrity and face shape.
3. Virtual Varnish Applicators - Virtual nail polish try-ons became possible with apps like OPI's Phone App, allowing users to try out any nail polish ton of their choice.
Industry Implications
1. Beauty Industry - The beauty industry is at the forefront of trends that have arisen using innovative technologies to enhance the beauty experience of the consumers.
2. Healthcare Industry - Advancements in Facial Recognition and Augmented Reality technologies to create Virtual Try-On experiences are changing the way the healthcare industry diagnoses, analyzes and provides solutions.
3. Entertainment Industry - Celebrity-Inspired Hairstyling and Makeover Apps can provide entertainment industry sustainable business models.
5 Featured, 45 Examples:
710,410 Total Clicks
Date Range:
May 11 — Jul 11
Trending:
Average
Consumer Insight Topics:
