The Mentos High Rider Spot Goes on Air
Holger Mohr — January 17, 2011 — Lifestyle
The Video production company Smuggler teamed up with London-based agency BBH (Bartle, Bogle, Hegarty) to create the awesome Mentos High Rider spot for the Mentos chewing gum 3 campaign, which is going on air in Germany this month. The plot shows a few cool guys trying to impress young women with their ’High Rider’ car .
Everything seems to be going swimmingly in the Mentos High Rider spot, until the boys are thwarted by someone with a 'Super-Triple High Rider.' Check out the video to see the stunning transformation of this car after getting a dose of Mentos 3.
Everything seems to be going swimmingly in the Mentos High Rider spot, until the boys are thwarted by someone with a 'Super-Triple High Rider.' Check out the video to see the stunning transformation of this car after getting a dose of Mentos 3.
Trend Themes
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Industry Implications
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3. Consumer Goods - Opportunity for disruptive innovation in leveraging creative advertising strategies to promote consumer goods.
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