Levi's Laid-Back Campaign Encourages Wearers to Go Forth
Advertising agency Wieden & Kennedy have created a line of advertisements for Levi’s that is beachy, summery, and makes me want to take a trip. The Go Forth ads show models wearing Levi’s jeans in the ocean and in fields.
The Levi’s ads by Wieden & Kennedy feature lines like “For those who toil,” and “All I need is all I got.” The ads include a video that shows that it's America-inspired and very 4th of July-friendly. I love this new set of ads and am totally inspired to take a road trip. Take a look at the Wieden & Kennedy ads for Levi’s above.
The Levi’s ads by Wieden & Kennedy feature lines like “For those who toil,” and “All I need is all I got.” The ads include a video that shows that it's America-inspired and very 4th of July-friendly. I love this new set of ads and am totally inspired to take a road trip. Take a look at the Wieden & Kennedy ads for Levi’s above.
Trend Themes
1. Beachy Advertising - Opportunity for brands to create laid-back, summer-themed ads that evoke a sense of wanderlust and adventure.
2. American-inspired Campaigns - Brands can tap into the patriotic spirit and nostalgia of Americana to create impactful and relatable advertising campaigns.
3. Outdoor Fashion Marketing - Incorporating natural environments like the ocean and fields in fashion ads can appeal to consumers seeking a connection with nature and a desire for exploration.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Develop innovative and visually captivating advertising concepts that focus on evoking emotions and desires associated with specific locations and experiences.
2. Fashion - Disruptive innovation opportunity: Explore new ways to incorporate natural elements and outdoor settings in fashion marketing campaigns to resonate with consumers' desire for adventure and authenticity.
3. Travel and Tourism - Disruptive innovation opportunity: Collaborate with fashion brands to create destination-focused campaigns that promote travel and exploration, leveraging the power of fashion to inspire wanderlust.
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