The Ex Outlet is an Internet Boutique for the Remnants of Failed Romances
References: theexoutlet & thrillist
If your in the midst of a break-up, the last thing you want lying around are a bunch of mementos of your failed romantic escapade--but fortunately, the Ex Outlet provides ex lovers a sympathetic online marketplace to hawk their unwanted memories to the highest bidder.
All that is required to post an item on the board for sale is a brief anecdote about the relationship catastrophe that caused it to be orphaned--a characteristic that makes the site entertaining even for those who aren't interested in buying or selling second-hand goods. Funnily enough, however, the Ex Outlet also features advice, tips and guides for breakups as well as extensive categorical listings for all of its available items. More than anything else, the Ex Outlet offers users the unique opportunity to make getting rid of their sad reminders the easiest part of breaking up.
All that is required to post an item on the board for sale is a brief anecdote about the relationship catastrophe that caused it to be orphaned--a characteristic that makes the site entertaining even for those who aren't interested in buying or selling second-hand goods. Funnily enough, however, the Ex Outlet also features advice, tips and guides for breakups as well as extensive categorical listings for all of its available items. More than anything else, the Ex Outlet offers users the unique opportunity to make getting rid of their sad reminders the easiest part of breaking up.
Trend Themes
1. Online Breakup Merchandise - Opportunity for online marketplaces to disrupt the traditional ways of getting rid of memorabilia associated with a failed relationship
2. Digital Emotional Support - Potential for online emotional support services to disrupt the traditional methods of finding emotional support after a breakup
3. Sharing of Breakup Experiences - Potential for social media platforms to disrupt the traditional ways of sharing breakup experiences and seeking advice
Industry Implications
1. E-commerce - Online stores can create a niche market for selling breakup-related merchandise
2. Digital Counseling - Opportunities for digital counseling for emotional support during tough times
3. Social Media - Social media platforms can create safe spaces for people to share their breakup experiences and seek advice
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