Levi's Chambray by Opening Ceremony is Charming and Sweet
Chalaine Mantha — February 2, 2011 — Fashion
References: levi & freshnessmag
The Levi’s Chambray lookbook by Opening Ceremony is small and sweet. The shoot focuses on Levi's chambray fabrics and is comprised of four pieces.
The girl's cropped denim jacket looks adorable with her babydoll dress and the boy looks stylish in denim on denim. The small collection will be available soon, so take a peek at Levi’s Chambray lookbook in the featured gallery to see what you like best!
Implications - One of the things I like best about this lookbook is how Levi's advertising, regardless of how modern it is, still contains strong elements of the vintage Levi's vibe that have made the brand an All-American classic. While each few years there are a half dozen newish jean companies burst on the scene and corner a formidable niche in the marketplace, Levi's cannot be matched for sheer longevity and relevancy.
The girl's cropped denim jacket looks adorable with her babydoll dress and the boy looks stylish in denim on denim. The small collection will be available soon, so take a peek at Levi’s Chambray lookbook in the featured gallery to see what you like best!
Implications - One of the things I like best about this lookbook is how Levi's advertising, regardless of how modern it is, still contains strong elements of the vintage Levi's vibe that have made the brand an All-American classic. While each few years there are a half dozen newish jean companies burst on the scene and corner a formidable niche in the marketplace, Levi's cannot be matched for sheer longevity and relevancy.
Trend Themes
1. Denim Fashion - The Levi's Chambray lookbook showcases the timeless appeal of denim fashion, creating opportunities for innovative designs and collaborations.
2. Denim on Denim - The stylish portrayal of denim on denim in the shoot highlights a trend towards layered and coordinated denim outfits, inspiring fashion brands to explore new ways of incorporating this look.
3. Chambray Fabrics - The focus on chambray fabrics in the collection suggests a growing trend towards lightweight and versatile denim alternatives, opening up opportunities for sustainable and eco-friendly fashion innovations.
Industry Implications
1. Fashion - The Levi's Chambray lookbook demonstrates the potential for disruptive innovation in the fashion industry, particularly in denim design and marketing.
2. Apparel Retail - The small and sweet Levi's Chambray collection presents opportunities for retailers to capitalize on consumers' interest in denim fashion, creating new avenues for growth.
3. Textile Manufacturing - The emphasis on chambray fabrics in the shoot highlights the potential for the textile industry to develop new manufacturing processes and materials for lightweight and eco-conscious denim.
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