Mentos Marbels Sour Ads Illustrates How Excruciating the Taste Is
Summer Luu — April 14, 2011 — Marketing
References: mentos & ibelieveinadv
Whoa, check out the Mentos Marbels Sour ads! These three violent print ads that illustrate just how tart and bitter these candies are.
Created by the Ogilvy & Mather advertising agency in Mumbai, India, three sketches of a man show how torturous these chewy candies truly are. They are so acidly sour that they'll make a person want to kill themselves. Pop one of these in your mouth and the Mentos Marbels Sour mix-flavored treats will apparently want to make you hang yourself, behead yourself or shoot yourself in the head. These Mentos Marbels Sour ads may leave a bad taste in some people's mouths, but they're sure to intrigue others up for the challenge.
Created by the Ogilvy & Mather advertising agency in Mumbai, India, three sketches of a man show how torturous these chewy candies truly are. They are so acidly sour that they'll make a person want to kill themselves. Pop one of these in your mouth and the Mentos Marbels Sour mix-flavored treats will apparently want to make you hang yourself, behead yourself or shoot yourself in the head. These Mentos Marbels Sour ads may leave a bad taste in some people's mouths, but they're sure to intrigue others up for the challenge.
Trend Themes
1. Violent Candy Campaigns - Disruptive innovation opportunity: Creating shock value in candy ads to attract attention and intrigue consumers.
2. Mouthwatering Sour Treats - Disruptive innovation opportunity: Developing extremely sour candies that create a unique and intense taste experience.
3. Captivating Advertising Sketches - Disruptive innovation opportunity: Utilizing provocative and attention-grabbing sketches in advertising campaigns to generate consumer interest.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Exploring unconventional advertising techniques to create memorable campaigns.
2. Confectionery - Disruptive innovation opportunity: Experimenting with new flavors and textures to create exciting and unconventional candy products.
3. Graphic Design - Disruptive innovation opportunity: Incorporating provocative and thought-provoking sketches in graphic design to evoke strong emotions and capture attention.
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