Japanese Breakbeat Duo Hifana Release a Music-Producing App
Omar Yusuf — August 18, 2011 — Tech
References: wktokyolab & japantrends
With a name that means "Southern Winds" in their native Okinawan, Japanese breakbeat band Hifana perform some of the country's most pleasant, polyrhythmic tunes -- and now you can too, thanks to the group's newly released mobile app called Fresh, Push, Play.
Far from being a marketing gimmick, this app includes sounds bites from Hifana tracks and live performances. Not only are fans able to mix the soundboard to replicate their favorite songs, they can actually record new ones! Social media enters the mix as Fresh, Push, Play offers game modes for iPhone DJs to prove who can deliver the best Hifana cover. This mobile app is so intuitively designed that the band itself has been putting it to use during live performances, breaking and scratching over pre-recorded sounds.
An app like this is potentially the most effective way to build a meaningful connection with one's audience. In the recording industry, musicians don't reach out to their fanbase often or tangibly enough.
Far from being a marketing gimmick, this app includes sounds bites from Hifana tracks and live performances. Not only are fans able to mix the soundboard to replicate their favorite songs, they can actually record new ones! Social media enters the mix as Fresh, Push, Play offers game modes for iPhone DJs to prove who can deliver the best Hifana cover. This mobile app is so intuitively designed that the band itself has been putting it to use during live performances, breaking and scratching over pre-recorded sounds.
An app like this is potentially the most effective way to build a meaningful connection with one's audience. In the recording industry, musicians don't reach out to their fanbase often or tangibly enough.
Trend Themes
1. Interactive Music Apps - The release of Hifana's mobile app Fresh, Push, Play showcases the trend of interactive music apps that allow users to mix and record new songs.
2. Social Media Integration - Fresh, Push, Play incorporates game modes for iPhone DJs, representing the trend of social media integration in music apps.
3. Enhanced Audience Engagement - The intuitively designed app by Hifana demonstrates the trend of using technology to enhance audience engagement in the music industry.
Industry Implications
1. Music Production - The development of interactive music apps like Fresh, Push, Play presents disruptive innovation opportunities in the music production industry.
2. Mobile Application Development - The success of Hifana's app highlights the potential for disruptive innovation in the mobile application development industry, specifically for music-related apps.
3. Live Music Performance - The utilization of Fresh, Push, Play in Hifana's live performances reveals disruptive innovation opportunities in incorporating technology into live music performances.
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