The Volkswagen T-Roc Will Be Put into Production and Sold Stateside
Michael Hines — March 27, 2017 — Autos
Back in 2014, the Volkswagen T-Roc was shown off in concept form. Three years later, the convertible crossover has been given the production green light. The T-Roc, which is likely to have its name changed, will make its stateside debut sometime in 2019. The move is a no-brainer for VW, as sales of small SUVs are booming in the United States.
What makes the Volkswagen T-Roc so unique and notable is that it's a two-door convertible. The T-Roc wouldn't be so strange if it was a muscle car or a sports coupe. But convertible crossovers aren't really that popular. It remains to be seen if the Volkswagen T-Roc will lose its removable roof once it makes production. Should it not, then the German automaker has a chance to recapture the quirky magic of the New Beetle.
What makes the Volkswagen T-Roc so unique and notable is that it's a two-door convertible. The T-Roc wouldn't be so strange if it was a muscle car or a sports coupe. But convertible crossovers aren't really that popular. It remains to be seen if the Volkswagen T-Roc will lose its removable roof once it makes production. Should it not, then the German automaker has a chance to recapture the quirky magic of the New Beetle.
Trend Themes
1. Convertible Crossovers - The popularity of small SUVs provides a disruptive opportunity for automakers to produce more unconventional styles for consumers who want a unique driving experience.
2. Removable Roofs - The use of convertible roofs on crossovers opens up a new market for consumers who want the functionality of an SUV with the feel of a convertible, disrupting traditional SUV design principles.
3. Concepts-to-production - The T-Roc's transition from concept to production demonstrates an opportunity to innovate by investing in unique design concepts and then tailoring them for market appeal and feasibility.
Industry Implications
1. Automotive Industry - Automakers can consider convertible crossovers with unique designs to cater to the increasing demand for small SUVs in the US market.
2. SUV Manufacturing Industry - The convertible crossover design can create new opportunities for the SUV manufacturing industry to differentiate itself and attract customers looking for a distinctive driving experience.
3. Roof Manufacturing Industry - Automakers and roof manufacturers can investigate innovative ways to design and produce convertible roofs that meet the needs and preferences of consumers for the growing market of convertible SUVs.
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