Suretap is a Payment Tool That is Backed by Major Media Channels
Jana Pijak — June 29, 2015 — Tech
References: huffingtonpost
Backed by the Canadian Imperial Bank of Commerce and a multitude of major media networks, Suretap makes mobile payment easy. The hands-free mobile wallet is currently available for Android and BlackBerry devices and is backed by media companies like Bell, Rogers and Telus among other phone, television and internet service providers.
Millennials' desire for fast and convenient transactions has increased the popularity of mobile payment apps and services in recent years. Inspired by branded apps like those launched by coffee giant Starbucks, Canada's telecom companies are jumping into the mobile payment game with a custom app that is designed for small purchases.
Suretap is a convenient plug-in that transforms one's phone into a digital wallet. Rather than installing a multitude of online payment apps, the platform provides an all-in one service that can be customized to users' needs. In addition to purchasing their morning coffee via their phone, users are also able to connect their credit cards to Suretap, making bill payment and purchases easier and more secure.
Millennials' desire for fast and convenient transactions has increased the popularity of mobile payment apps and services in recent years. Inspired by branded apps like those launched by coffee giant Starbucks, Canada's telecom companies are jumping into the mobile payment game with a custom app that is designed for small purchases.
Suretap is a convenient plug-in that transforms one's phone into a digital wallet. Rather than installing a multitude of online payment apps, the platform provides an all-in one service that can be customized to users' needs. In addition to purchasing their morning coffee via their phone, users are also able to connect their credit cards to Suretap, making bill payment and purchases easier and more secure.
Trend Themes
1. Mobile Payment - Suretap is a convenient plug-in that transforms one's phone into a digital wallet, disrupting traditional payment methods.
2. All-in-one Service - The platform provides an all-in-one service that can be customized to users' needs, creating disruption in the payment industry.
3. Branded Payment - Canada's telecom companies are jumping into the mobile payment game with a custom app that is designed for small purchases, bringing about branded payment innovation.
Industry Implications
1. Banking - Backed by the Canadian Imperial Bank of Commerce, mobile payment is shaking up traditional banking services.
2. Telecommunications - Canada's telecom companies are jumping into the mobile payment game with a custom app and transforming the industry.
3. Advertising/marketing - Media companies like Bell, Rogers, and Telus amongst other TV, phone, and internet service providers are backing Suretap as a payment tool, which shows the trend of branded payment and a new opportunity in Advertising/Marketing industry.
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