Vancouver Will Be the First Canadian City to Offer Free WiFi in Taxis
Rebecca Byers — May 7, 2015 — Tech
As a result of an exciting partnership recently announced by Telus and Yellow Cab, the city of Vancouver will be the first in Canada to boast free WiFi capabilities in a taxi fleet.
The program will be free for users of any mobile provider and will be accessible through a splash page that will instantly connect riders to the network. The process has been designed to be as easy to use as possible and without the communication of any private information from the user.
This new system of free WiFi in cabs will be rolled out in each of Yellow Cab's 350 taxis and is planned as a one-year trial program to be extended if successful. Telus was also recently announced as the City of Vancouver's official free wireless provider at 43 locations offered by the municipal bodies.
The program will be free for users of any mobile provider and will be accessible through a splash page that will instantly connect riders to the network. The process has been designed to be as easy to use as possible and without the communication of any private information from the user.
This new system of free WiFi in cabs will be rolled out in each of Yellow Cab's 350 taxis and is planned as a one-year trial program to be extended if successful. Telus was also recently announced as the City of Vancouver's official free wireless provider at 43 locations offered by the municipal bodies.
Trend Themes
1. Free Wifi in Taxis - The trend of offering free WiFi in taxis creates opportunities for disruptive innovations in ride-hailing services and transportation technology.
2. Connectivity on the Go - The trend of providing WiFi connectivity on the go opens up opportunities for disruptive innovations in mobile advertising and location-based services.
3. Partnerships for Connectivity - The trend of partnerships between telecommunications companies and transportation providers offers disruptive innovation opportunities in creating seamless connectivity and enhancing customer experience.
Industry Implications
1. Ride-hailing Services - The ride-hailing services industry can leverage free WiFi in taxis to attract and retain customers, offering a unique value-added service.
2. Telecommunications - The telecommunications industry can explore partnerships with transportation providers to expand their reach and offer innovative connectivity solutions.
3. Advertising and Marketing - The advertising and marketing industry can tap into the availability of WiFi in taxis to deliver targeted advertising campaigns and engage with consumers during their journey.
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