Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Mocking Healthy

Healthy edibles are copied in an unhealthy format to spoof clean eating

Implications - Consumers eat as much with their eyes as with their mouths, which is something being taken into account as healthy edibles are mocked in an unhealthy format. This rebellion against clean eating marks consumer preference for tongue-in-cheek jabs when it comes to more serious topics like health and healthy eating.
Trend Themes
1. Mocking Healthy - Tongue-in-cheek jabs are preferred by consumers when it comes to more serious topics like health and healthy eating.
2. Fruit-inspired Confections - Consumers are opting for dessert designs inspired by fruits, like cakes, cookies, and ice creams.
3. Replicating Natural Textures - Designers are replicating natural textures like fruits and yams to create realistic-looking edible treats.
Industry Implications
1. Food and Beverage - Businesses in the food and beverage industry can create design-inspired confections to stand out and cater to consumers' preferences.
2. Marketing and Advertising - Marketing and advertising agencies can use tongue-in-cheek approaches to promote products, especially those related to health or wellness.
3. Home Baking - Home bakers can try replicating natural textures to create unique and realistic-looking baked goods for special occasions.
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
133,782 Total Clicks
Date Range:
Jul 14 — Sep 14
Trending:
Untested
Consumer Insight Topics:

Related Examples

Inedible Fruit Cushions
Inedible Fruit Cushions
Etsy's Winter Petals Shop Sells Charming Pillow Decor For Kids
Botanical Juice Bottles
Botanical Juice Bottles
Epleslang’s Apple Juice Bottle Design is Wrapped Up in Vines
Spicy Banana Pizzas
Spicy Banana Pizzas
Domino's in India Now Offers a Zesty Andhra Style Chilli Banana Topping
Elastic Fruit Baskets
Elastic Fruit Baskets
These Stylishly Modern Basket Designs Keep Fruit From Getting Smushed
Mini Grilled Cheese Cakes
Mini Grilled Cheese Cakes
I am a Food Blog's Savory Recipe Celebrates The Iconic Snack
play_circle_filledMelting Ice Cream Timelapses
Melting Ice Cream Timelapses
The 'Creamlapse' Timelapse Shows
DIY Chocolate Dessert Bowls
DIY Chocolate Dessert Bowls
These DIY Bowls are Made with Funfetti Sprinkles and Chocolate
Vegetable Phone-Charging Walls
Vegetable Phone-Charging Walls
Microsoft's Phone Charging Wall is Powered by Potatoes and Apples
play_circle_filledPatterned Chocolate Shavings
Patterned Chocolate Shavings
Chocolate Mill by Gerrit Rietveld is an Artistic Cylindrical Block
Summer-Ready Campfire Treats
Summer-Ready Campfire Treats
Very Culinary's Tropical S’mores Recipe is a Fresh Take on a Classic
Chilly Fast Food Desserts
Chilly Fast Food Desserts
These Cake French Fries and Ice Cream Hot Dogs are Perfect for Summer
Savory Soda Cupcakes
Savory Soda Cupcakes
YouTuber Rosanna Pansino Tests Out the Mountain Dew Doritos Chip Cupcakes
Celebrity Chef Cakes
Celebrity Chef Cakes
This Cake is Designed to Look Just Like Chef Guy Fieri from the Food Network
play_circle_filledRainbow Ice Cream Cake
Rainbow Ice Cream Cake
This Frozen Dessert is the Perfect Way to Celebrate National Ice Cream Day
DIY Frozen Desserts
DIY Frozen Desserts
The Ice Cream Cake Recipe by Sibylle of Funky Time is Gorgeous
Frozen PB&J Bars
Frozen PB&J Bars
This Peanut Butter and Jelly Ice Cream Sandwich Recipe Chills a Classic
Golden Confetti Cakes
Golden Confetti Cakes
This Glitzy Champagne Confetti Cake is Decorated with Edible Gold
Fruit-Displaying Glass Sculptures
Fruit-Displaying Glass Sculptures
Top Cherry by Giorgia Zanellato Focuses on Contrasting Textures
Vegan Soft-Serve Ice Cream
Vegan Soft-Serve Ice Cream
Pressed Juicery Offers Extremely Healthy Frozen Desserts
Quirky Zodiac Illustrations
Quirky Zodiac Illustrations
These Horoscope Drawings Differ from the Norm
Surreal Contradictory Sculptures
Surreal Contradictory Sculptures
Artist Seyo Cizmic Has an Imaginative Sense of Humor
Zesty Ginger Ice Creams
Zesty Ginger Ice Creams
Haagen-Dazs' Lemon Ginger Ice Cream Promises to Make You Feel Better
Fruity Ice Pops
Fruity Ice Pops
Fresh Fruit Popsicles are a Healthy Way to Stay Cool this Summer
Root Vegetable Ice Creams
Root Vegetable Ice Creams
Haagen-Dazs Japan is Introducing Sweet Potato and Pumpkin Ice Cream
Fermented Fruit Sodas
Fermented Fruit Sodas
This Strawberry Rhubarb Soda Can be Made in the Comfort of Your Own Home
Boozy Patriotic Poptails
Boozy Patriotic Poptails
This Festive DIY Red, White and Blueberry July 4th Popsicle is Boozy
Festive Fruity Salads
Festive Fruity Salads
These Dressing and Salad July 4th Recipes Look Good and are Good For You
Fashionably Patterned Juice Bottles
Fashionably Patterned Juice Bottles
UNIC Juices Are Designed to Appeal to Style-Savvy Consumers
Softened Logo Branding
Softened Logo Branding
Fruli Strawberry Beer Received an Update by Gary Eley
Cake-Inspired Pies
Cake-Inspired Pies
These Strawberry Shortcake Whoopie Pies are Mouthwatering
Fruity Cereal Treats
Fruity Cereal Treats
This Watermelon is Deceivingly Made from Rice Krispie Cereal
Strawberry Slicing Tools
Strawberry Slicing Tools
This Kitchen Gadget Means Safely Cutting Strawberries One-Handed
Fruity Beer Ice Cream
Fruity Beer Ice Cream
Jackie Dodd Mixed Ale and Cheesecake for this Epic Beer Treat