Billboards incorporate interactive enhancements for engagement
Implications - Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers.
Trend Themes
1. Theatrical Out-of-home - Theatrical elements are being used to make billboards more engaging.
2. Innovative Billboard Interactivity - Billboards are incorporating interactive elements, such as swings and live demonstrations, to further captivate consumers.
3. Aerial Advertising - Advertisers are using drones to showcase their products and services, with Wokker's ad-carrying drones increasing local deliveries by about 40% in Moscow.
Industry Implications
1. Advertising and Marketing - Creative agencies can leverage the use of theatrical elements, interactive features, and aerial advertising to make their campaigns more engaging and memorable.
2. Entertainment - Live demonstrations and theatrical elements incorporated into billboards can create a more immersive experience for consumers, enhancing their enjoyment of the advertisement while promoting the product.
3. Drone Technology - With the use of drones for advertising making a significant impact on the industry, there is an opportunity for drone manufacturers to develop ad-specific drones that can carry larger, more complex billboard displays.
4 Featured, 35 Examples:
156,000 Total Clicks
Date Range:
Jan 12 — Sep 14
Trending:
Mild
Consumer Insight Topics:
