Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,253 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,227 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,227 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,253 cutting edge ideas.

Theatrical Out-of-Home

Billboards incorporate interactive enhancements for engagement

Implications - Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers.
Trend Themes
1. Theatrical Out-of-home - Theatrical elements are being used to make billboards more engaging.
2. Innovative Billboard Interactivity - Billboards are incorporating interactive elements, such as swings and live demonstrations, to further captivate consumers.
3. Aerial Advertising - Advertisers are using drones to showcase their products and services, with Wokker's ad-carrying drones increasing local deliveries by about 40% in Moscow.
Industry Implications
1. Advertising and Marketing - Creative agencies can leverage the use of theatrical elements, interactive features, and aerial advertising to make their campaigns more engaging and memorable.
2. Entertainment - Live demonstrations and theatrical elements incorporated into billboards can create a more immersive experience for consumers, enhancing their enjoyment of the advertisement while promoting the product.
3. Drone Technology - With the use of drones for advertising making a significant impact on the industry, there is an opportunity for drone manufacturers to develop ad-specific drones that can carry larger, more complex billboard displays.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
155,391 Total Clicks
Date Range:
Jan 12 — Sep 14
Trending:
Mild
Consumer Insight Topics:

Related Examples

Drone Hoverbike Toys
Drone Hoverbike Toys
Malloy Aeronautics' Drone Teases the Design of a Full-Scale Quadrotor
Teaser TV Billboards
Teaser TV Billboards
A Giant Billboard for 'James M. McGill' Promotes the Breaking Bad Spinoff
play_circle_filledUnmanned Cargo Drones
Unmanned Cargo Drones
The Compact 'Cargo Unmanned Air System' Can Carry Surprisingly Heavy Loads
Sophisticated Military Drones
Sophisticated Military Drones
The Predator B ER is a Highly Advanced Unmanned Military Aircraft
Violent Shadow Billboards
Violent Shadow Billboards
UNICEF's Domestic Violence Ad Takes on a Darker Tone at Night
Aerial Bartender Drones
Aerial Bartender Drones
The Yura Appliance System is a Personal Robotic Bartender
Pollution-Fighting Pinecone Drones
Pollution-Fighting Pinecone Drones
Michal Pospiech Designed This Personal Air Filter Robot
Anti-Drone Warning Systems
Anti-Drone Warning Systems
The Personal Drone Detection System Takes Extra Measures Against Tech
Festival Photographer Drones
Festival Photographer Drones
Twitter's Dronie Snaps Sky Selfies at Cannes Lions 2014
play_circle_filledSmartphone-Integrated Robots
Smartphone-Integrated Robots
Parrot's Peter George Discusses App-Controlled Products Coming Soon
play_circle_filledSlumbering Drunks Billboards
Slumbering Drunks Billboards
The 'Sleeping Drunks' PSA Shames Citizens into Behavior Better
Illusive Milk Strength Ads
Illusive Milk Strength Ads
This Swiss Milk Ad Demonstrates the Strength That Milk Builds
Framed Snapshot Billboards
Framed Snapshot Billboards
A Camera-Shaped Ad Frames a Perfect Shot with the Canon EOS 1200D
Upside-Down Ocean Drones
Upside-Down Ocean Drones
The Sea-Eye Can Monitor the Oceans Even When it's Tipped Upside-Down
Sick Bag Art Campaigns
Sick Bag Art Campaigns
Qantas Wants You to Think of Sick Bags as a Blank Canvas for Art
Digital City Tour Guides
Digital City Tour Guides
The Cereal Magazine Guided Platform Showcases Ten Urban Areas
play_circle_filledAnatomical Interactive Billboards
Anatomical Interactive Billboards
A Campaign by Voyages Travel Agency Features Giant Body Parts
Sojourning Photo Journals
Sojourning Photo Journals
The Third Installment of this Travel Diary is the Most Insightful Yet
Travel Hack Infographics
Travel Hack Infographics
These Travel Hacks Will Help You Navigate a Foreign City
play_circle_filledCommemorative Travel Documentaries
Commemorative Travel Documentaries
the Ty's List Travel Documentary Has Support from Expedia
Crowdsourced Tour Apps
Crowdsourced Tour Apps
'Kamino' Suggests Places of Interest Based on Crowdsourced Information
Color-Coded Tram Maps
Color-Coded Tram Maps
None.ru Updates the Visuals for the Moscow Tram System
Portable Backpack Chargers
Portable Backpack Chargers
The GoPlug Bags Enable Users to Charge Smartphones and Laptops
North Korean Travel Apps
North Korean Travel Apps
A New Tourism App Helps You Travel to the Asian Totalitarian State
play_circle_filledBillboard-Revamped Buildings
Billboard-Revamped Buildings
OBI is Restoring Old Buildings with Creative Eye-Catching Billboards
Facial Figure Egg Shapers
Facial Figure Egg Shapers
Greggs Fried Egg Shaper Brings a Fresh Face to Breakfast
Classy Carnival Campaigns
Classy Carnival Campaigns
Red by Valentino Spring 2011 Collection Adds Flair at the Fair
play_circle_filledSolar-Powered Carousels
Solar-Powered Carousels
The GE SXSW Merry-Go-Round is a Sun-Soaking Attraction
Merry-Go-Round Mugs
Merry-Go-Round Mugs
The Little Round-Round-Land Cup Has a Sweet Spinning Saucer
Adult Circus Rides
Adult Circus Rides
The Circular Bike by Robert Wechsler is a Grown-Up Carousel
Solar-Powered Merry-Go-Rounds
Solar-Powered Merry-Go-Rounds
The CRStudios Carousel Brings Kiddies Eco-Friendly Fun
Carousel Coat Racks
Carousel Coat Racks
Merry-Go-Round Coat Rack Wins the Best of the Best Award, Golden Eye
play_circle_filledDIY Jet Rides
DIY Jet Rides
The Madagascar Institute's Regurgatron is a Not-So-Merry-Go-Round
play_circle_filledMerry-Go-Rounds As Water Pumps
Merry-Go-Rounds As Water Pumps
PlayPumps Demonstrate Fun Ecopreneurship
Redesigning the Merry-Go-Round for the Twenty First Century
Redesigning the Merry-Go-Round for the Twenty First Century