Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Unexpected Durable

Products become more rugged to the delight of scrupulous consumers

Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last.
Trend Themes
1. Ruggedization - Products are being made more rugged to withstand extreme outdoor weather and rough usage, to the appeal of consumers.
2. Adventurous Products - Products are being designed with adventure in mind and to appeal to the consumers who want to use them for outdoor activities.
3. Convertible Products - Products that can transform into multiple products or perform multiple functions are emerging, providing convenience and utility to consumers.
Industry Implications
1. Outdoor and Adventure Gear - Manufacturers of outdoor gear and adventure products can expand the capabilities of their products by integrating rugged materials and design features.
2. Transportation - Transportation companies and manufacturers can improve their offerings by producing products that are hybridized, convertible or can withstand tough outdoor conditions.
3. Luggage and Travel Accessories - Companies can appeal to consumers who want luggage and travel accessories that can double up as other products or withstand various outdoor weather conditions.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
693,565 Total Clicks
Date Range:
May 14 — Apr 16
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Rugged Motorized Bicycles
Rugged Motorized Bicycles
The Motoped Survival Bike is Fit for a Savage Apocalypse
This rugged motorized bicycle looks like something straight out of ‘Mad Max: Fury Road.’ Perhaps it will make a special appearance in the blockbuster film, which is set to hit theaters... MORE
All-Weather Wallets
All-Weather Wallets
The Elements Range by Bellroy Protects Against Rain, Snow, Sand & Grit
‘The Elements Range’ comes from Australian wallet maker Bellroy, designed as a rugged collection that can withstand just about anything nature can throw its way. The durable cases are... MORE
Travel-Focused Guitars
Travel-Focused Guitars
The Alpaca Carbon Fiber Travel Guitar is Ready for Any Adventurous Trip
One musical instrument that can bear all the hassles of any adventurous trip you set forth on is the Alpaca Carbon Fiber Travel Guitar. It’s built with high-quality craftsmanship in mind, which... MORE
Rugged Off-Road SUVs
Rugged Off-Road SUVs
The new Jeep Wrangler Rubicon is Designed For Off-Road Use
The brand new version of the Jeep Wrangler Rubicon is a top-notch and hyper-rugged SUV that feels at home splashing through muddy ditches and ripping up trenches rather than smoothly gliding over... MORE
Kinetic Vehicle Ropes
Kinetic Vehicle Ropes
The Bubba Rope is Harnesses the Power of Motion for Rugged Year-Round Use
The Bubba vehicle rope is a universal accessory that can be used for a variety of activities and projects in conjunction with a car. The rope is designed to harness the power of kinetic energy and... MORE
Enhanced Electric Mountain Bikes
Enhanced Electric Mountain Bikes
The SCOTT E-Genius Plus Electric Mountain Bicycle is Rugged
The SCOTT E-Genius Plus electric mountain bicycle offers riders the fun, sporty feeling of riding a traditional bike with the added bonus of an electric motor. Coming in sizes ranging from small, to... MORE
Wrinkle-Deterring Duffel Bags
Wrinkle-Deterring Duffel Bags
The Code Alpha Hybrid Rolling Garment Bag Turns into a Duffel
At first glance, the Code Alpha Hybrid Rolling Garment Bag looks like a traditional duffel bag, but in reality it’s much more. When opened, the bag is designed to look and operate like a... MORE

Related Examples

Glare-Reducing Bicycle Lights
Glare-Reducing Bicycle Lights
The 'Astra' Bike Lamp Offers Enhanced Illumination for Cyclists
Rugged Speedy Smart Cycles
Rugged Speedy Smart Cycles
The Lapierre Overvolt FS 900 Off-Road Bike Has Ample Power and Features
Smart Pedal-Assist Bikes
Smart Pedal-Assist Bikes
The Freway Mountain Bicycle Features 27 Speeds and Off-Road Capabilities
Foldable E-Bike Concepts
Foldable E-Bike Concepts
Ford's MoDe:Flex eBike Demonstrates Smart Mobility
Connected Off-Road Bikes
Connected Off-Road Bikes
The LeEco 'Le Syvrac' Mountain Bike Design Has Connected Features
Electric Mountain Bikes
Electric Mountain Bikes
HNF Heisenberg's F1 Model is Developed in Partnership With BMW
Bike-Friendly Office Buildings
Bike-Friendly Office Buildings
The Oslo Solar Building is Designed for Bike Storage and Repairs
Futuristic Road Racers
Futuristic Road Racers
The Specialized fUCI by Robert Egger Turns Traditional Bikes on Their Heads
play_circle_filledPartially Printable E-Bikes
Partially Printable E-Bikes
The Trayser E-Bike Can Be Maintained With 3D-Printed Replacement Parts
Chain-Cutting Pocket Tools
Chain-Cutting Pocket Tools
The 'EvadeClip' Multi-Use Tool Gets You Out of Sticky Situations
Developmental Toddler Toys
Developmental Toddler Toys
The 'Willa Walker' Makes Learning to Walk a More Streamlined Task
Holiday-Themed Chocolate Markets
Holiday-Themed Chocolate Markets
This Event Celebrates Easter 2016 with Gourmet Chocolate
Relaxation Hybrid Seating
Relaxation Hybrid Seating
This Outdoor Rocking Chair is One Part Chair, One Part Hammock
Suspended Beds
Suspended Beds
Neuman Hayner Architects Creates a Hanging Sleeper for Teenager
Hybrid Wrangler Trucks
Hybrid Wrangler Trucks
The Crew Chief 715 Jeep Offers a Futuristic Utilitarian Driving Design
Plastic Bottle-Recycling Cutters
Plastic Bottle-Recycling Cutters
This Plastic Bottle Cutter Turns Waste into Usable Materials
Eco Obstacle Courses
Eco Obstacle Courses
Wilderness Waterpark's Northern Lights Sky Ropes Course is Family-Friendly
Collapsible Travel Bags
Collapsible Travel Bags
The Néit Suitcase Fold Down for Easy Storage
Jedi-Inspired Boots
Jedi-Inspired Boots
These Tan Leather Boots are Inspired by Those Worn by Luke Skywalker
Extensive Travel Workout Kits
Extensive Travel Workout Kits
The Fitness Traveler Workout Kit is Discreetly Designed
Ultra Lightweight Backpacks
Ultra Lightweight Backpacks
The Ultrahigh Knapsack by Outlier Can be Rolled Up for Easy Storage
Performance Travel Duffles
Performance Travel Duffles
The KP Duffle Bag Offers Quick Access Pockets and a Ventilated Design
Aggressive Wrangler Autos
Aggressive Wrangler Autos
The Rhino XT Features a Souped Up Design to Tackle Rough Terrain
Segmented Compartment Duffle Bags
Segmented Compartment Duffle Bags
The Lexdray 'Tahoe' Duffle Bag Case Holds Devices and Essentials
All-Terrain SUVs
All-Terrain SUVs
The Rhino XT Was Created From a Redeveloped Jeep Wrangler
Ergonomically Organized Gym Bags
Ergonomically Organized Gym Bags
The Aer Sling Bag for Men is Designed to Be Chic and Functional
Stress-Reducing Luggage
Stress-Reducing Luggage
The Outlier x Boreas Ultrahigh Travel System Won't Increase Tension
Stylishly Chained Gym Bags
Stylishly Chained Gym Bags
The Alexander Wang Attica Bag Features a Dangling Chain Accessory
Companion Automotive Accessories
Companion Automotive Accessories
BMW and Montblanc Collaborated on This 7 Series Men's Bag
Attachable Jeep Hammocks
Attachable Jeep Hammocks
The Jammock is a Portable Bed Design That's Ideal for On-the-Go Travel
Cabin-Compatible Duffle Bags
Cabin-Compatible Duffle Bags
The Hard Graft Double Take Weekender is Lux and Airplane-Appropriate
Can-Constructed Jeeps
Can-Constructed Jeeps
This Jeep Wrangler Replica is Made of 4,500 Cans of Food to Fight Hunger
Disney Toy Vehicles
Disney Toy Vehicles
The Frozen Jeep Wrangler Gives Young Fans an Adventurous Spin
Ultimate Outdoorsy Vehicles
Ultimate Outdoorsy Vehicles
The Filson x AEV Jeep Wrangler is Rugged and Stylish
Reimagined Iconic Cars
Reimagined Iconic Cars
These Mopar Cars Come Just In Time For the SEMA Show in Vegas
Six-Wheeled Utility Vehicles
Six-Wheeled Utility Vehicles
This One-of-a-Kind 6x6 SUV is Being Auctioned Off on eBay
play_circle_filledSvelte Leather Wallets
Svelte Leather Wallets
The Trove Wallet Lets You Carry Stuff Without Bulging Your Pocket
Retro Electric Bicycles
Retro Electric Bicycles
OTO Cycles Electric Bikes are Inspired by Mid-Century Bicycle Design
Super Slim Leather Wallets
Super Slim Leather Wallets
The Jasper Snap Wallet by Mr. Lentz is Compact and Contemporary
Wirelessly Charged Bicycle Concepts
Wirelessly Charged Bicycle Concepts
The Flux Bicycle Could Be Charged Wirelessly On the Go
Minimal High-Security Wallets
Minimal High-Security Wallets
ZENLET is a Small Wallet for Ultimate Organization and Security
Thin Travel Wallets
Thin Travel Wallets
The TravelLite Billfold is Great for Holding All Your Monetary Essentials
Thin Metal Wallets
Thin Metal Wallets
Panel is an Ultra Slim Wallet Design for Just Cash and Cards
Upcycled Baseball Wallets
Upcycled Baseball Wallets
RECLAIMWorkshop Makes iPhone Wallets from Recycled Baseball Gloves
Compact Electric Bikes
Compact Electric Bikes
The iZip E3 Town:exp is More Powerful Than it Looks
Eco Electric Bicycles
Eco Electric Bicycles
In Austria, IKEA is Adding an Electric Bike to Its Catalog
Groundbreaking Electric Motorbikes
Groundbreaking Electric Motorbikes
Yamaha's First Electric Motorbikes are Set for Launch
Edgy Electric Motorcycles
Edgy Electric Motorcycles
The Environmentally Friendly Zero Motorcycles Runs Solely on Electricity
Trailblazing Electric Motorcycles
Trailblazing Electric Motorcycles
The 2014 Zero SR is at the Vanguard of Electric Bike Innovation
Upcycled Upholstery Guitar Straps
Upcycled Upholstery Guitar Straps
This Company Makes Guitar Straps and Wallets from Car Upholstery
Eco Electric Motorbikes
Eco Electric Motorbikes
The BMW C Evolution is a Stylish, High-Performance Electric Bike
Hand-Carved Skull Violins
Hand-Carved Skull Violins
These Violins Make Playing the Strings More Epic
play_circle_filledPen-Sized Guitars
Pen-Sized Guitars
The FretPen is a Writing Utensil That Doubles as a Miniature Guitar
Acoustic Guitar Keys
Acoustic Guitar Keys
This Kitschy Key Design Takes Influence from a Musical Instrument
Skinny Sustainable Wallets
Skinny Sustainable Wallets
Slim Sleeve by Bellroy Boasts a Quick Draw Pocket for Two Cards
Star Wars-Inspired Instruments
Star Wars-Inspired Instruments
The C3PO Electric Guitar by Marc Potter Meshes Sci-Fi and Music
Moped Electric Bikes
Moped Electric Bikes
The Leaos Electric Bike Strays from the Typical Bike Design
Sustainable Electric Guitars
Sustainable Electric Guitars
This DIY Guitar Set from ProjectPVA is Future-Friendly
Wooden Guitar Keychains
Wooden Guitar Keychains
This Guitar-Shaped Keychain Also Doubles as a USB Flash Drive
Customized Artistically Designed Guitars
Customized Artistically Designed Guitars
These Artistic Guitars Make Making Music More Imaginative
Plush Rock Star Pillows
Plush Rock Star Pillows
These Cool Pillows Will Have You Rocking Out
Morphing Man-Clutches
Morphing Man-Clutches
The Bellroy Take Out Wallet is a Masculine Carry-All
Eco Cardboard Wrapping
Eco Cardboard Wrapping
Bellroy Product Packaging Uses Earthy Brown Paper Pouches