Products become more rugged to the delight of scrupulous consumers
Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last.
Trend Themes
1. Ruggedization - Products are being made more rugged to withstand extreme outdoor weather and rough usage, to the appeal of consumers.
2. Adventurous Products - Products are being designed with adventure in mind and to appeal to the consumers who want to use them for outdoor activities.
3. Convertible Products - Products that can transform into multiple products or perform multiple functions are emerging, providing convenience and utility to consumers.
Industry Implications
1. Outdoor and Adventure Gear - Manufacturers of outdoor gear and adventure products can expand the capabilities of their products by integrating rugged materials and design features.
2. Transportation - Transportation companies and manufacturers can improve their offerings by producing products that are hybridized, convertible or can withstand tough outdoor conditions.
3. Luggage and Travel Accessories - Companies can appeal to consumers who want luggage and travel accessories that can double up as other products or withstand various outdoor weather conditions.
7 Featured, 63 Examples:
693,565 Total Clicks
Date Range:
May 14 — Apr 16
Trending:
Hot
Consumer Insight Topics:
