The Rama ‘Love Your Skin’ Editorial is Gorgeously
Erin Kirkpatrick — May 24, 2012 — Fashion
References: ramagraphy & theones2watch
The Rama ‘Love Your Skin’ editorial is marvelously muted, yet surprisingly captivating. This editorial features darkly mysterious shades and neutral-toned attire. These neutral color choices allow spectators to focus on the model’s body, instead of becoming distracted by the delicious designer clothes known to commonly bombard fashion shoots. Rama’s editorial aims to focus more on the actual human body and less on the clothes purchased to cover it.
There is also an interesting appearance of contrast styles within this shoot. In certain photos, the model is seen dressed in both masculine styles such as an over-sized topcoat, and more feminine styles such as sexy black lingerie. Rama downplays the importance of clothing, instead focusing on one of the most important possessions: the body. The Love Your Skin editorial asks quite fittingly for individuals to love their skin.
There is also an interesting appearance of contrast styles within this shoot. In certain photos, the model is seen dressed in both masculine styles such as an over-sized topcoat, and more feminine styles such as sexy black lingerie. Rama downplays the importance of clothing, instead focusing on one of the most important possessions: the body. The Love Your Skin editorial asks quite fittingly for individuals to love their skin.
Trend Themes
1. Nude Minimalism - There is an opportunity for fashion companies to create clothing lines that complement and enhance natural skin tones, allowing for a minimalist approach to fashion.
2. Body-positive Marketing - Businesses can take a more body-positive approach in marketing campaigns, highlighting and celebrating diverse body types rather than focusing solely on clothing.
3. Androgynous Fashion - There is a developing trend towards blending masculine and feminine styles in fashion, allowing for gender expression to exist on a spectrum rather than in binary categories.
Industry Implications
1. Fashion - Fashion companies can explore minimalist designs that emphasize the natural beauty of the human body, rather than clothing itself.
2. Beauty - Beauty companies can create makeup and skincare products that celebrate and enhance natural skin tones, promoting body positivity and self-love.
3. Marketing - Marketing agencies can focus on creating body-positive campaigns that highlight diversity and promote self-love, rather than perpetuating harmful beauty standards.
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