The Arizona Muse Freja Beha Erichsen Vogue UK Shoot Plays on Romance Rumors
Corinne Guirgis — August 2, 2011 — Pop Culture
References: fashionista & fashionologie
Sultry in its sacrilegious nature, the Arizona Muse Freja Beha Erichsen Vogue UK editorial is enticing for more than just the photographs. Following fruitful rumors of a romantic relationship between Muse and Erichsen, the salacious shoot does little to contradict the speculation.
Beha Erichsen also serves as the magazine's September 2011 cover girl in a gorgeous solo shot. Lensed by the famously controversial Mario Testino for the September 2011 edition, the shoot is the newest addition to a series of spreads that feature the models. The two were captured in some sensual embraces by Terry Richardson just last month and featured together in two different Karl Lagerfeld-lensed editorials.
Beha Erichsen also serves as the magazine's September 2011 cover girl in a gorgeous solo shot. Lensed by the famously controversial Mario Testino for the September 2011 edition, the shoot is the newest addition to a series of spreads that feature the models. The two were captured in some sensual embraces by Terry Richardson just last month and featured together in two different Karl Lagerfeld-lensed editorials.
Trend Themes
1. Romance Rumors Shoots - There is a disruptive innovation opportunity for fashion brands to use rumored romantic relationships between models as a marketing strategy in magazine spreads.
2. Sultry Sacrilege - There is a disruptive innovation opportunity for fashion brands to use sacrilegious themes and suggestive photography to create controversy and generate buzz around their products.
3. Controversial Collaborations - There is a disruptive innovation opportunity for fashion brands to collaborate with controversial photographers such as Terry Richardson and Mario Testino to create fashion editorials that push the boundaries of conventional imagery.
Industry Implications
1. Fashion - The fashion industry can use suggestive photography and controversial collaborations to bring attention to their brands and products.
2. Magazines - Magazines can use rumored romantic relationships between models and collaborative shoots with controversial photographers to increase sales and subscriptions.
3. Photography - Photographers can push the boundaries of conventional imagery by capturing controversial and suggestive themes in their shoots, in turn increasing their popularity and demand from brands and magazines.
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