Innisfree's String Art Kits are a Family-Friendly Gift with Purchase
Jana Pijak — November 15, 2017 — Marketing
References: buro247.sg
Asian skincare brand Innisfree is known for its best-selling product range and its latest holiday branding strategy -- a set of in-store string art kits -- targets consumers of all ages. While its skincare is usually geared toward Millennial women, Innisfree expands to dazzle the entire family with its DIY crafting sets which will be available in stores this holiday season.
While shopping for a skincare holiday gift, parents can purchase a discounted $2 string art DIY kit for children -- a $10 value without the purchase of a regular Innisfree product. The string kits are perfect for creating holiday card crafts or art work, and consist of string, colorful pom poms, metal pins, and a mini hammer.
Encouraging creativity among consumers of all ages, this unique product diverges from Innisfree's traditional product range to reach a broader audience.
While shopping for a skincare holiday gift, parents can purchase a discounted $2 string art DIY kit for children -- a $10 value without the purchase of a regular Innisfree product. The string kits are perfect for creating holiday card crafts or art work, and consist of string, colorful pom poms, metal pins, and a mini hammer.
Encouraging creativity among consumers of all ages, this unique product diverges from Innisfree's traditional product range to reach a broader audience.
Trend Themes
1. Family-friendly Crafting - Expanding into DIY crafting sets for the whole family presents an opportunity for Innisfree to tap into a new market segment.
2. Holiday Packaging Innovation - Innisfree's string art kits as a gift with purchase offer a disruptive way to engage shoppers during the holiday season.
3. Multigenerational Marketing - Targeting consumers of all ages with its string art kits allows Innisfree to attract a wider demographic and increase brand awareness.
Industry Implications
1. Skincare - Introducing DIY crafting sets as a complementary add-on product presents an opportunity for innovation within the skincare industry.
2. Retail - Using string art kits as a unique gift with purchase strategy creates a disruptive retail experience that can attract more consumers.
3. Arts and Crafts - Innisfree's string art kits provide an opportunity for disruption in the arts and crafts industry by combining skincare products with creative activities.
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