Funko Cereal Bends Collecting Culture with Novelty Food
Justin Lam — July 5, 2018 — Lifestyle
Funko Pop toys are staples in most gaming or movie-themed collections, but a new line of Funko cereal is aiming to excite fans to further their expansive collections. The new line of cereal is currently limited to six expressions, each featuring characters from video games, films and even the Funko mascot. The games featured in the Funko cereal collection include Mega Man and Cuphead. The films represented by the cereal feature iconic slasher villains like Freddy Krueger and Jason Voorhees, as well as Gollum from the Lord of the Rings franchise.
Each box of cereal will be exclusive to specific stores and will require fans to visit several retailers to collect each FunkOs cereal. Funk intends on releasing additional cereals later in 2018. The boxes of cereal will also include a collectible prize hidden in the cereal.
Each box of cereal will be exclusive to specific stores and will require fans to visit several retailers to collect each FunkOs cereal. Funk intends on releasing additional cereals later in 2018. The boxes of cereal will also include a collectible prize hidden in the cereal.
Trend Themes
1. Niche Collectibles - New collectibles aimed at fans of specific video games and films present an opportunity for small businesses and independent creators to tap into niche markets.
2. Limited Edition Marketing - Releasing exclusive, limited edition collectibles can create a sense of urgency and encourage collectors to seek out and purchase multiple products from different retailers.
3. Innovative Packaging - Creating unique and collectible packaging for products can increase their value and appeal to collectors looking for more than just the product itself.
Industry Implications
1. Toy & Collectible Industry - The toy & collectible industry can capitalize on the popularity of Funko cereals and release their own lines of collectible food products.
2. Retail Industry - Retailers can benefit from the limited edition marketing strategy by offering exclusive products that can only be found at their stores.
3. Marketing & Advertising Industry - Marketing and advertising agencies can collaborate with collectible brands to create innovative packaging and promotional strategies that appeal to collectors and fans.
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