Barbie and PUMA Have Collaborated on a Collection
Ellen Smith — December 6, 2018 — Fashion
References: barbie.mattel & hypebae
Barbie and PUMA are collaborating to celebrate the 50th anniversary of the sneaker brand's suede shoes.
For the initial release, PUMA dropped re-imagined silhouettes as well as some new items including a collection of sports apparel. Now, its second release with Barbie helps consumers better visualize the clothing items, as the iconic doll is seen wearing a variety of different outfits that include PUMA's new clothing. Barbie isn't new to collaborations, as the brand partnered with numerous fashion labels in celebration of the doll's 60th anniversary, however this particular collaboration draws a strong 90s influence that's been infused with modern streetwear aesthetics.
Each doll retails for $50, while the pieces from the line can be purchased individually.
Image Credit: PUMA
For the initial release, PUMA dropped re-imagined silhouettes as well as some new items including a collection of sports apparel. Now, its second release with Barbie helps consumers better visualize the clothing items, as the iconic doll is seen wearing a variety of different outfits that include PUMA's new clothing. Barbie isn't new to collaborations, as the brand partnered with numerous fashion labels in celebration of the doll's 60th anniversary, however this particular collaboration draws a strong 90s influence that's been infused with modern streetwear aesthetics.
Each doll retails for $50, while the pieces from the line can be purchased individually.
Image Credit: PUMA
Trend Themes
1. Barbie Collaborations - Opportunity for brand collaborations to leverage the iconic Barbie brand and create unique product lines.
2. 90s-inspired Fashion - Growing demand for fashion items that draw inspiration from the 90s era, presenting opportunities for brands to tap into nostalgia and create trendy collections.
3. Streetwear Aesthetics - Increasing popularity of streetwear style, providing platforms for brands to incorporate streetwear elements into their product offerings.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with iconic brands like Barbie to create unique and nostalgic collections that resonate with consumers.
2. Sportswear - Opportunity for sportswear brands to infuse streetwear aesthetics into their designs, catering to the demand for fashion-forward activewear.
3. Toy - Toy industry can leverage iconic characters like Barbie to create collaborations with fashion and sportswear brands, offering consumers collectible merchandise.
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