Jetstar Launched the Solo Travel Campaign in Time for Singles Day
Grace Mahas — November 12, 2019 — Marketing
In anticipation of Singles Day, a wildly popular shopping day for many parts of the world, Jetstar Asia -- an affordable airline company -- launched the Solo Travel sale to celebrate "singledom." The campaign includes a hilarious commerical that lists all the benefits of solo travel including not having to share your deserts, traveling wherever whenever, and being able to be in the moment without distraction.
This solo travel phenomenon has increased in recent years, and one study suggests that almost half of travelers in Singapore have been on a personal solo trip for pleasure at least four times in their life. As more travelers opt to see the world on their own, we can expect more travel businesses to accommodate the shifting consumer behavior.
This solo travel phenomenon has increased in recent years, and one study suggests that almost half of travelers in Singapore have been on a personal solo trip for pleasure at least four times in their life. As more travelers opt to see the world on their own, we can expect more travel businesses to accommodate the shifting consumer behavior.
Trend Themes
1. Solo Traveling - Opportunity for travel companies to cater to the growing demand for solo travelers, offering specialized services and experiences.
2. Singles Day - Opportunity for businesses to create targeted marketing campaigns and promotions to capitalize on this popular shopping day.
3. Shifting Consumer Behavior - Opportunity for businesses across various industries to adapt and cater to the changing preferences and needs of travelers.
Industry Implications
1. Travel - Innovative travel companies can develop unique offerings and services tailored specifically for solo travelers.
2. Marketing - Creative marketing agencies can assist businesses in creating engaging campaigns and promotions for Singles Day.
3. Hospitality - Hotels and accommodations can provide tailored experiences and amenities to cater to solo travelers.
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