The Second Postcards From Everywhere Campaign is Unveiled
References: akindofguise & hypebeast
German fashion label A Kind of Guide introduces the second instalment of the Postcards from Everywhere campaign. The brand readies for the Fall/Winter 2021 season with the pieces and continues to celebrate the past eras. The fashion label references its admiration of travelling and draws inspiration from across the globe.
Some of the pieces to join the seasonal range includes the Seaton Button Down top, which is a loosely fitted apparel made from Italian cotton fabric that has a shine to it. It also features a patch pocket and a hanging loop at the back of the design. Another notable piece to join the capsule is the Oulu jacket, which is detailed in an Ink Dyed Navy pattern and is made from lightweight cotton blend seersucker.
Image Credit: A Kind of Guise
Some of the pieces to join the seasonal range includes the Seaton Button Down top, which is a loosely fitted apparel made from Italian cotton fabric that has a shine to it. It also features a patch pocket and a hanging loop at the back of the design. Another notable piece to join the capsule is the Oulu jacket, which is detailed in an Ink Dyed Navy pattern and is made from lightweight cotton blend seersucker.
Image Credit: A Kind of Guise
Trend Themes
1. Global-inspired Fashion - Brands can create apparel that pays homage to different cultures and travel destinations, providing a unique and diverse collection for consumers.
2. Loose-fitting Menswear - Designers can opt for a more relaxed and casual fit for men's clothing, offering comfortable yet stylish options for the modern man.
3. Shiny Fabric - Incorporating fabrics with a slight sheen can add a touch of elegance and sophistication to menswear collections.
Industry Implications
1. Fashion - Brands can explore different cultural influences and looser fits to create a unique and diverse collection for their customers.
2. Textile - Companies can experiment with different fabric finishes, such as a slight shine, to provide more options for apparel designers.
3. Retail - Retail stores can offer a wider range of clothing options that feature diverse cultural influences and more relaxed and comfortable fits.
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