Falafel Quest Celebrates Exclusive New Flavors for the Summer
Laura McQuarrie — May 28, 2021 — Lifestyle
References: eatgarbanzo & prnewswire
People who are eager to travel are satisfying some of their wanderlust through globally inspired flavors that offer a sense of novelty and escape, and Garbanzo Mediterranean Fresh's Falafel Quest is a new campaign that celebrates summer-exclusive flavors. The campaign from the fast-casual Mediterranean restaurant brand introduces four limited-time menu items that are only sticking around for the summer, including three globally inspired falafels and a Citrus Beet Hummus.
While the Roasted Red Pepper Falafel is smoky, sweet and inspired by Spain, the Jalapeno Cilantro Falafel draws from the Middle East and the Tomato Basil Falafel rounds out the trio with herbaceous flavors from Italy. The Falafel Quest campaign invites Mediterranean food fans to go on a journey through taste, enjoy a new adventure and potentially even rack up some rewards points in the process.
While the Roasted Red Pepper Falafel is smoky, sweet and inspired by Spain, the Jalapeno Cilantro Falafel draws from the Middle East and the Tomato Basil Falafel rounds out the trio with herbaceous flavors from Italy. The Falafel Quest campaign invites Mediterranean food fans to go on a journey through taste, enjoy a new adventure and potentially even rack up some rewards points in the process.
Trend Themes
1. Globally Inspired Flavors - There is an opportunity for food and beverage companies to create new, limited-time menu items inspired by global flavors.
2. Summer-exclusive Menus - Fast-casual restaurants can create excitement and drive sales by launching summer-exclusive menus featuring new and unique items.
3. Rewards Programs - Brands can incentivize customers to try new products and flavors by offering rewards points and discounts.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards globally inspired flavors by incorporating new ingredients and flavors into their menus.
2. Fast Casual Dining - Fast casual restaurants can differentiate themselves and drive sales by offering unique and limited-time menu items.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create compelling campaigns that celebrate new flavors and incentivize customers to try them.
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