Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Substitute Cosmetic

Makeup products act as substitutes for day-time skincare

Trend - With makeup increasingly coming with beneficial ingredients that offer everything from hydration to sun-protection, brands within the cosmetic space now are prioritizing makeup products that function as actual substitutes for morning skincare routines.

Insight - Despite the growth of the skincare industry, there are still consumers who find the process-heavy self-care routines in the cosmetic space too intimidating. Taking into account time constraints, many consumers want to take part in self-care in a way that's seamless and doesn't impede on their daily routines.
Workshop Question - How could your brand combine functions into one product to prioritize convenience for its customers?
Trend Themes
1. Makeup Skincare Substitutes - Cosmetic brands are prioritizing makeup products that function as actual substitutes for morning skincare routines, in response to consumers finding skincare routines too intimidating and inconvenient.
2. Hydrating Makeup Products - Consumers are turning to makeup products with hydrating benefits as a way to simplify their self-care routines, with brands introducing hydrating primers, mascaras, setting powders and foundation.
3. Skincare-like Foundations - Foundation brands are creating products with serum-like textures that offer sheer to medium coverage, promoting the skin's natural hydration and featuring nourishing and moisturizing ingredients.
Industry Implications
1. Cosmetics and Personal Care - The cosmetic industry can keep producing makeup products with skincare benefits and create substitution products to please customers who find skincare routines too tedious.
2. Beauty and Skincare - This industry can continue attracting customers by introducing makeup products that complement skincare routines and developing additional hydrating and serum-like formula foundation products.
3. Clean Beauty - As makeup lovers seek natural products, clean beauty brands can create mess-free, natural, and vegan-friendly makeup products that meet the skincare needs they are looking for, as Milk Makeup did with its Flex Foundation Stick.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
106,583 Total Clicks
Date Range:
Apr 18 — Aug 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Sunscreen Highlighter Sticks
Sunscreen Highlighter Sticks
Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick
Supergoop is responsible for producing a range of innovative sun care products and one of its newest products, the Glow Stick Sunscreen, takes advantage of the convenient, popular solid stick format.... MORE
Seamless Foundation Sticks
Seamless Foundation Sticks
The Flex Foundation Stick is Made with Elastic Marshmallow Root
Those who love Milk Makeup’s innovative Flex Concealer can enjoy an expanded cosmetic range that now includes the Flex Foundation Stick. The mess-free, medium-coverage natural finish... MORE
Skincare-Like Hydrating Foundations
Skincare-Like Hydrating Foundations
Flesh Beauty's Pure Flesh Liquid Foundation is Moisturizing
Inspired by the popularity of skincare, a wide range of cosmetic products are offering more and more nourishing benefits, including Flesh Beauty’s newly launched hydrating foundation. Even... MORE
Hydrating Serum-Like Foundations
Hydrating Serum-Like Foundations
The New Sublime Perfection Foundation Boasts a Serum-Like Texture
Pat McGrath is finally entering the complexion arena with its new Sublime Perfection Foundation. According to McGrath herself, the new foundation has been tested out on the runway and at red carpet... MORE
Skin-Nourishing Makeup Hybrids
Skin-Nourishing Makeup Hybrids
Tarte's Luxurious Babassu Foundcealer Combines Different Benefits
Tarte recently launched the luxurious Babassu Foundcealer Skincare Foundation—a new product that acts as both a foundation and a skincare product. The hybrid product comes in 30 shades,... MORE
Soft-Blur Hydrating Makeup
Soft-Blur Hydrating Makeup
Chanel's Les Beiges Eau De Teint is Composed of 75% Water
Previously, consumers have had to rely on skincare for all of their hydration needs but a new wave of hydrating makeup products is now introducing everything from hydrating primers and mascaras to... MORE

Related Examples

Full-Body Foundation Cosmetics
Full-Body Foundation Cosmetics
KKW Beauty's 'Skin Perfecting Body Foundation' Blurs Imperfections
Clear Highlighter Balms
Clear Highlighter Balms
Beautyblender's Glass Glow Shinelighter Boosts Radiance Without Sparkle
AI-Powered Glucose-Tracking Features
AI-Powered Glucose-Tracking Features
One Drop Introduces Additional Glucose Predictions on App
Age-Defying Gel Moisturizers
Age-Defying Gel Moisturizers
Kiehl's Age Defender Gel Moisturizer for Men is Firming & Lifting
Affordable Luxury Skincare Kits
Affordable Luxury Skincare Kits
SEPHORA Launches a Comprehensive Three-Step Essentials Kit
Ultra-Lightweight Gel Moisturizers
Ultra-Lightweight Gel Moisturizers
Tata Harper's Hyaluronic Gel Moisturizer is Made for Oily Skin
Pared-Back Indian Skincare
Pared-Back Indian Skincare
Organic Riot Focuses on Just Four Simple Skincare Essentials
Diversity-Celebrating Foundations
Diversity-Celebrating Foundations
The 42-Shade Foundation Line by Juvia's Place is Well-Organized
Extra-Large Foundation Cosmetics
Extra-Large Foundation Cosmetics
Ciaté London’s Extraordinary Foundation Comes in a 50ml Tube
Anti-Pollution Beauty Powders
Anti-Pollution Beauty Powders
The PhotoReady Candid Setting Powder Shields Skin from Pollutants
Inclusively Formulated Foundations
Inclusively Formulated Foundations
UOMA Beauty's Makeup Caters to All Skin Types with "Skin Kins"
play_circle_filledHydrating Foundation Sticks
Hydrating Foundation Sticks
bareMinerals' Solid Foundation Stick is Made with 30% Mineral Water
Expansive Concealer-Foundations
Expansive Concealer-Foundations
Pür's Love Your Selfie Comes in a 100-Shade Foundation Range
Silky Mineral Moisturizers
Silky Mineral Moisturizers
DTB's Mineral Moisturizer Offers Fresh, Radiant & Lightweight Coverage
On-the-Go Luxurious Makeup Pop-Ups
On-the-Go Luxurious Makeup Pop-Ups
Givenchy Engages Travellers Through an Immersive Activation
Ultra-Hydrating Lip Treatments
Ultra-Hydrating Lip Treatments
This Neutrogena Lip Balm Hydrates for 24 Hours with Hyaluronic Acid
Skincare-Like Foundations
Skincare-Like Foundations
'Founcealer' Nourishes with Vitamin E, Hyaluronic Acid and a Superbalm
Ultra-Hydrating Mascaras
Ultra-Hydrating Mascaras
The Neutrogena Hydro Boost Plumping Mascara is Hyaluronic Acid-Enriched
play_circle_filledHydrating Gel Primers
Hydrating Gel Primers
Milk Makeup's Hydro Grip Primer Contains Hemp-Derived Cannabis Seed Extract
Transformational Liquid Foundations
Transformational Liquid Foundations
This Hourglass Foundation Provides Lightweight Full Coverage
Soft Blur Lipsticks
Soft Blur Lipsticks
ColourPop's Blur Lux Lipstick Delivers Bold Color and a Nourishing Formula
Sun-Kissed Designer Makeup Collections
Sun-Kissed Designer Makeup Collections
Pierres de Lumière de CHANEL Adds a Touch of Color
Hydrating Setting Powders
Hydrating Setting Powders
Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing
Makeup Remover Sticks
Makeup Remover Sticks
Wet n Wild's Photo Focus Makeup Remover Stick is a Balm-to-Oil-to-Cream
Zero Waste Makeup Counters
Zero Waste Makeup Counters
Lush Cosmetics' 'Naked Makeup Counter' Showcases Package-Free Products
Vegan Highlighting Sticks
Vegan Highlighting Sticks
LUSH's Glow Stick Highlighter is Available in the U.K
Complementary Concealer Pens
Complementary Concealer Pens
Flesh Beauty's 'Hide the Evidence' Has a Dual-Sided Brush Design
Beauty Sheet Booklets
Beauty Sheet Booklets
Flesh Beauty's 'Flipbook' Combines Sheets of Blush, Highlighter & Bronzer
Glowing Revived Cosmetic Collections
Glowing Revived Cosmetic Collections
MAC's Supreme Beam Collection Makes a Bold Statement
Pearlescent Liquid Sunscreens
Pearlescent Liquid Sunscreens
Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen"
Expansive Cosmetic Foundations
Expansive Cosmetic Foundations
ColourPop's No Filter Foundation is Launching in 42 Diverse Shades
Expansive Flesh-Colored Cosmetics
Expansive Flesh-Colored Cosmetics
Revlon 'Flesh' is an Inclusive, Prestige Makeup Line
Inclusive Drugstore Cosmetics
Inclusive Drugstore Cosmetics
CoverGirl TruBlend Matte Made Foundation Has Expansive Shades
Diversity-Promoting Cosmetics
Diversity-Promoting Cosmetics
The Cake Mix Demi-Matte Foundations are Organized Dark to Light
Solid Watermelon Serums
Solid Watermelon Serums
Milk Makeup's Mess-Free Solid Serum Boasts Brightening Properties
play_circle_filledThe Benefits of Adaptive Clothing
The Benefits of Adaptive Clothing
Mindy Scheier's Talk on Adaptive Clothing Considers Disabilities
Cosmetic Brand Arcades
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Protective Setting Powders
Protective Setting Powders
Supergoop's Makeup Setting Powder Delivers SPF 45 Protection
Protective Invisible Sunscreens
Protective Invisible Sunscreens
Supergoop's 'Unseen Sunscreen' Offers Protection from Blue Light
Age-Reversing Hand Lotions
Age-Reversing Hand Lotions
Supergoop's Forever Young Hand Cream is Infused with Sunscreen
Meadowfoam Sunscreen Oils
Meadowfoam Sunscreen Oils
Supergoop's Sun Care Serum is Infused With Nourishing Essential Oils
Blurring Millennial Makeup
Blurring Millennial Makeup
Milk Makeup's 'Blur Liquid Matte Foundation' Softens the Look of Pores
Chamomile-Infused Skin Concealers
Chamomile-Infused Skin Concealers
Milk Makeup's Flex Concealer Offers Full Coverage
Solid Toner Sticks
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
play_circle_filledLightweight Foam Sunscreens
Lightweight Foam Sunscreens
Supergoop's Sunscreen Mousse Delivers Powerful SPF 50 Protection
Couture Cafe Popups
Couture Cafe Popups
Tokyo's Coco Cafe Combines Cosmetics with Artisanal Coffee and Sweets
Gym Beauty Sets
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
Facial Exfoliant Sticks
Facial Exfoliant Sticks
Tarte's 'Frxxxtion Stick' is a Three-in-One Solid Face Exfoliator