bareMinerals' Solid Foundation Stick is Made with 30% Mineral Water
Laura McQuarrie — April 15, 2019 — Fashion
References: bareminerals & cosmeticsbusiness
The desire for dewy, lit-from-within skin has inspired the creation of a variety of hydrating cosmetics, including everything from setting powder and primer to bareMinerals' new hydrating foundation. The Complexion Rescue Hydrating Foundation Stick SPF 25 invites consumers to forget everything they know about stick foundations, as the brand is introducing what it calls "the first clean, water-based liquid foundation in a stick with SPF 25."
The vegan-friendly hydrating foundation formula is made with more than 30% enhanced mineral water, without pore-clogging oils. The product is said to be like a tinted moisturizer with hydrating benefits and provides medium buildable coverage. The portable stick foundation is offered in 20 shades that range from Opal 01 and Natural 05 to Mahogany 11.5, with plenty of options in between.
The vegan-friendly hydrating foundation formula is made with more than 30% enhanced mineral water, without pore-clogging oils. The product is said to be like a tinted moisturizer with hydrating benefits and provides medium buildable coverage. The portable stick foundation is offered in 20 shades that range from Opal 01 and Natural 05 to Mahogany 11.5, with plenty of options in between.
Trend Themes
1. Hydrating Cosmetics - The trend towards hydrating cosmetics opens up opportunities for innovative products with water-based formulas.
2. Water-based Foundation - The introduction of water-based foundation in a stick format disrupts the traditional notion of liquid foundation, providing convenience and portability.
3. Clean Beauty - The demand for clean beauty products drives the development of vegan-friendly foundation formulas without pore-clogging oils.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the hydrating cosmetics trend by creating innovative products that prioritize skin hydration and health.
2. Beauty - The beauty industry can explore the water-based foundation trend to offer consumers a convenient alternative to traditional liquid foundations.
3. Skincare - The skincare industry can tap into the clean beauty trend by developing foundation products that provide both coverage and skincare benefits.
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