The Cake Mix Demi-Matte Foundations are Organized Dark to Light
Laura McQuarrie — April 13, 2018 — Fashion
References: instagram & refinery29
Over the past year or so, a number of forward-thinking beauty brands have introduced incredibly diverse makeup shade ranges that cater to women of color who have been previously underserved by the cosmetic industry. Now, Beauty Bakerie is introducing its Cake Mix Demi-Matte Foundations in not just an expansive range of colors, but it is presenting them to consumers in a noteworthy way.
Rather than organizing its shade range from light to dark, as most cosmetic companies tend to do, Beauty Bakerie's Cake Mix Demi-Matte Foundations are numbered beginning with "01" as the darkest option in the collection.
While this is a subtle change, it is a means of organizing makeup that is rarely seen across the beauty industry, as products for consumers with fair skin are typically shown first.
Rather than organizing its shade range from light to dark, as most cosmetic companies tend to do, Beauty Bakerie's Cake Mix Demi-Matte Foundations are numbered beginning with "01" as the darkest option in the collection.
While this is a subtle change, it is a means of organizing makeup that is rarely seen across the beauty industry, as products for consumers with fair skin are typically shown first.
Trend Themes
1. Expansive Shade Ranges - Opportunity to introduce diverse makeup shade options that cater to underserved demographics.
2. Unconventional Organization - Innovate by reorganizing makeup products in a way that challenges industry norms.
3. Representation in Beauty - Address the need for inclusive products that cater to women of color.
Industry Implications
1. Cosmetics - Create innovative makeup products that cater to diverse skin tones.
2. Beauty - Develop inclusive beauty brands that celebrate representation and diversity.
3. Retail - Create a unique shopping experience by organizing makeup products in an unconventional way.
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