Ciaté London’s Extraordinary Foundation Comes in a 50ml Tube
Laura McQuarrie — May 8, 2019 — Fashion
References: ciatelondon & instagram
Ciaté London’s Extraordinary Foundation has been in the works for two years and it was recently released as the first foundation product from the iconic nail product brand. In the same way that the beauty brand brought its innovative spirit to a variety of nail products, the all-new foundation promises to surprise and delight all the same.
The Extraordinary Foundation is a medium-coverage foundation that's buildable, promises a long-lasting 16-hour wear and a comfortable satin finish. The lightweight beauty product is packed with nourishing botanical ingredients like mimosa, bamboo extract and Arctic rose, as well as other skincare favorites like hyaluronic acid and squalene.
Notably, the pore-blurring formula is available in 20 shades and comes in a 50-milliliter tube, which Ciaté London notes is "66% larger than the average foundation size."
The Extraordinary Foundation is a medium-coverage foundation that's buildable, promises a long-lasting 16-hour wear and a comfortable satin finish. The lightweight beauty product is packed with nourishing botanical ingredients like mimosa, bamboo extract and Arctic rose, as well as other skincare favorites like hyaluronic acid and squalene.
Notably, the pore-blurring formula is available in 20 shades and comes in a 50-milliliter tube, which Ciaté London notes is "66% larger than the average foundation size."
Trend Themes
1. Extra-large Foundation Sizes - The trend of offering larger-sized foundation products creates opportunities to attract customers looking for value and longevity in their beauty products.
2. Innovative Foundation Formulations - The trend of incorporating nourishing botanical ingredients and skincare favorites in foundations allows for disruptive innovations that provide added skincare benefits.
3. Extended Wear Foundation - The trend of long-lasting foundations with up to 16-hour wear opens doors for innovative formulas that provide all-day coverage and comfort.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend of offering extra-large foundation sizes by enticing customers with value and extended usage of their products.
2. Skincare - The skincare industry can explore the trend of innovative foundation formulations to create hybrid skincare and makeup products that provide both coverage and skincare benefits.
3. Personal Care Retail - The personal care retail industry can benefit from the trend of extended wear foundations by offering long-lasting foundation options that cater to customers' desire for all-day coverage.
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