Transformative Travel

Trend - Going beyond health and fitness experiences alone, more and more travelers today are being drawn to retreats and travel opportunities that specifically foster personal growth. Typically building in methods like meditation and "circles" that are growing in popularity within and outside of travel, these experiences speak to a growing and deepening interest in self-mastery.

Insight - For many consumers, particularly those with higher incomes, where they choose to invest their time and money is about more than just receiving standard benefits. Whether it's travel, food, or fashion, consumers with the means to pay for "elevated" experiences tend to prioritize them. Thus, much of what these consumers seek out is about entering previously untested waters, or undergoing experiences that they believe to be transformational.