Benefit Cosmetics and Olive + Splash Released Bamboo Face Masks
Ellen Smith — October 22, 2020 — Fashion
References: oliveandsplash
Face masks and hygienic gear are here to stay, giving brands from all industries the opportunity to dabble in branding their own protective covering, Benefit Cosmetics is doing exactly that, having recently partnered with Canadian brand Olive + Splash on a limited-edition “Laughter Is The Best Cosmetic” bamboo face mask.
Perfect for the conscious consumer, this aesthetically pleasing face gives back with every purchase. In fact, proceeds from each mask are being donated to Look Good Feel Better Canada and Habitat for Humanity Canada, while supplies last. The mask arrives in a pink colorway, boasting small teeth and lip graphics throughout.
To make things more enticing, each mask purchase will arrive with Benefit samples included.
Image Credit: Benefit, Olive + Splash
Perfect for the conscious consumer, this aesthetically pleasing face gives back with every purchase. In fact, proceeds from each mask are being donated to Look Good Feel Better Canada and Habitat for Humanity Canada, while supplies last. The mask arrives in a pink colorway, boasting small teeth and lip graphics throughout.
To make things more enticing, each mask purchase will arrive with Benefit samples included.
Image Credit: Benefit, Olive + Splash
Trend Themes
1. Branded Face Masks - Disruptive innovation opportunity: Companies from various industries can collaborate on limited-edition face masks to promote their brands and support charitable causes.
2. Conscious Consumerism - Disruptive innovation opportunity: Brands can attract consumers by offering aesthetically pleasing products that give back to charitable organizations.
3. Hygienic Gear - Disruptive innovation opportunity: Businesses can explore the development of innovative and stylish personal protective equipment that goes beyond traditional face masks.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Cosmetics brands can expand their product offerings by introducing branded face masks that align with their overall aesthetic and values.
2. Fashion - Disruptive innovation opportunity: Fashion brands can leverage the growing demand for stylish face masks by collaborating with other companies and incorporating unique design elements.
3. Charitable Organizations - Disruptive innovation opportunity: Charitable organizations can explore partnerships with brands to create limited-edition face masks that raise funds for their causes.
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