The e.l.f. x Dunkin’ Collection is Limited-Edition
Michael Hemsworth — March 31, 2022 — Marketing
References: elfcosmetics & drugstorenews
The e.l.f. x Dunkin’ collection has been unveiled as a new collaboration between the two brands that will offer consumers with a way to create an array of makeup looks in a QSR-themed way. The cosmetics collection includes the Dunkin' Dozen eyeshadow palette, the Donut Forget Putty Primer, the Coffee Lip Scrub, the Glazed for Days Lip Gloss Set, the Strawberry Frosted with Sprinkles Face Sponge and the Classic Dunkin' Stack Vault. Each of the products highlight a donut and coffee theme when it comes to colors, shapes, scents and textures to make them ideal for avid fans of the cafe brand.
Chief Marketing Officer at e.l.f. Beauty Kory Marchisotto spoke on the new e.l.f. x Dunkin’ collection saying, "E.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f. This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”
Chief Marketing Officer at e.l.f. Beauty Kory Marchisotto spoke on the new e.l.f. x Dunkin’ collection saying, "E.l.f. and Dunkin’ run on a shared mission to delight our communities, serve up excitement and help you be your best (s)e.l.f. This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup.”
Trend Themes
1. Qsr-themed Cosmetics Collections - The collaboration between cosmetics and quick-service restaurant brands creates an opportunity for innovative marketing strategies and customer engagement.
2. Food-inspired Makeup Products - The creation of makeup products inspired by food flavors and scents presents a new market segment for beauty brands.
3. Limited-edition Collaborations - Collaborations between two popular brands on a limited-edition set of products create buzz and exclusivity, driving sales and brand recognition.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can further expand its market by collaborating with food and beverage brands, creating a new segment for makeup enthusiasts.
2. Quick-service Restaurant Industry - Quick-service restaurant brands can explore collaborations with beauty brands to expand their brand presence and appeal to younger consumers.
3. Marketing Industry - Marketing agencies can help establish collaborations between brands to create limited-edition products and campaigns, driving customer engagement and revenue growth.
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