Hard Candy x Marilyn Monroe Celebrates a Legendary Entertainer
Laura McQuarrie — March 20, 2020 — Fashion
To this day, Marilyn Monroe is celebrated as one of the most beautiful women in history and the legendary entertainer is at the center of the collaborative new Hard Candy x Marilyn Monroe collection. The collection introduces a range of skincare and beauty products inspired by Monroe, who dared to be glamorous at a time when flashy makeup was not considered appropriate unless it was worn in front of a camera or on a stage. Hard Candy describes Monroe as "a trailblazer in women's beauty, she set the stage for modern icons and influencers."
In the collection, there's a tinted lip balm, a liquid eyeliner, a brow pencil and other makeup products, as well as tose toners, face serums and dry shimmer oil.
Image Credit: Hard Candy
In the collection, there's a tinted lip balm, a liquid eyeliner, a brow pencil and other makeup products, as well as tose toners, face serums and dry shimmer oil.
Image Credit: Hard Candy
Trend Themes
1. Celebrity-inspired Beauty - Many consumers are drawn to beauty products that are inspired by their favorite celebrities, presenting opportunities for collaborations and product development.
2. Clean Beauty - There is a growing demand for clean beauty products that use natural or non-toxic ingredients, presenting opportunities for the development of skincare and makeup products in the image of Marilyn Monroe's iconic look.
3. Sustainability in Beauty - Consumers are becoming increasingly aware of the environmental impact of their beauty products, creating opportunities for sustainability-focused collaborations and product lines.
Industry Implications
1. Beauty - The beauty industry can partner with celebrities and icons to create collections inspired by their iconic looks.
2. Fashion - Fashion houses can take inspiration from iconic looks of past celebrities to create new, modern looks.
3. Entertainment - Collaborations between the entertainment industry and beauty industry allow consumers to feel connected with their favorite performers through their beauty routines.
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