Laura Mercier Expands its Beloved Product with 20 Shades
Francesca Mercurio — August 27, 2021 — Fashion
References: beautypackaging
Laura Mercier's beloved Tinted Moisturizer has launched in 20 new shades.
The brand's iconic moisturizer launched over 20 years ago and since remained a fan favorite. However, to become more inclusive, the company has launched its Laura Mercier Oil-Free Tinted Moisturizer in numerous shades. The line now includes a match for fair and deep skin tones and ensures its beloved "blurred matte" finish remains intact.
The Oil-Free Tinted Moisturizer provides all-day hydration and coverage that is lightweight and oil-free. The product was designed to control oiliness and shine and does so through its oil-absorbing ingredients. As a result, the moisturizer looks natural on the skin and promotes authenticity over superficiality. The product comes in a leak-proof tube and is designed to make shopping for the perfect shade easy.
Image Credit: Laura Mercier
The brand's iconic moisturizer launched over 20 years ago and since remained a fan favorite. However, to become more inclusive, the company has launched its Laura Mercier Oil-Free Tinted Moisturizer in numerous shades. The line now includes a match for fair and deep skin tones and ensures its beloved "blurred matte" finish remains intact.
The Oil-Free Tinted Moisturizer provides all-day hydration and coverage that is lightweight and oil-free. The product was designed to control oiliness and shine and does so through its oil-absorbing ingredients. As a result, the moisturizer looks natural on the skin and promotes authenticity over superficiality. The product comes in a leak-proof tube and is designed to make shopping for the perfect shade easy.
Image Credit: Laura Mercier
Trend Themes
1. Skin Tone-inclusive Beauty Products - There is a growing demand for beauty products that cater to a range of skin tones. Companies can benefit from meeting this demand by launching new products or expanding product lines.
2. Oil-free Cosmetics - Consumers are increasingly looking for cosmetics that won't clog their pores or make their skin look greasy. Companies can gain a competitive edge by developing innovative oil-free formulations.
3. Hybrid Cosmetics - Combining the benefits of skincare and makeup is becoming increasingly popular in the cosmetics industry. Companies can create disruptive innovations by developing products that combine the best of both worlds.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry is constantly evolving, and companies need to innovate to stay ahead of the competition. Developing inclusive, oil-free, and hybrid products can give companies a competitive edge.
2. Retail - Retailers can benefit from stocking inclusive beauty products that cater to a wider range of customers. Additionally, they can leverage technology to enhance the shopping experience by providing virtual shade matching or personalized recommendations.
3. E-commerce - E-commerce platforms can use artificial intelligence and machine learning to provide personalized recommendations and virtual try-on experiences for beauty products. They can also partner with companies to launch exclusive shades or products that are not available elsewhere.
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