The Hex Bus is a Travelling Pop-Up Shop Bus
Kristina Marković — February 10, 2014 — Eco
References: shophex & nylonguysmag
The Hex Bus is a 4-wheeled traveling pop-up shop. The radical retro 1963 Volkswagen "Splitty" is jam-packed with the Hex brand's fashion-forward tech accessories and products. The bus travels around the United States housing limited-edition Hex items and one-of-a-kind backpacks, phone cases and wallets.
The unique shopping experience bring shoppers closer to the brand. The Hex bus literally comes to individuals and allows them to hang out in the back of a retro Volkswagen and browse around. The Hex Bus is an awesome concept and experience for on-the-go shopping.
The Hex brand is known for its unique products and apparel. The Hex Bus is an interesting marketing concept that works for the uniquely tailored retailer.
Look out for the Hex Bus rolling up and spreading groovy vibes in a town near you.
The unique shopping experience bring shoppers closer to the brand. The Hex bus literally comes to individuals and allows them to hang out in the back of a retro Volkswagen and browse around. The Hex Bus is an awesome concept and experience for on-the-go shopping.
The Hex brand is known for its unique products and apparel. The Hex Bus is an interesting marketing concept that works for the uniquely tailored retailer.
Look out for the Hex Bus rolling up and spreading groovy vibes in a town near you.
Trend Themes
1. Mobile Shopping - The Hex Bus offers a unique shopping experience by bringing limited-edition items and one-of-a-kind products directly to customers through a 4-wheeled traveling pop-up shop.
2. Brand Experience - The Hex Bus enables shoppers to get closer to the Hex brand and interact with their products in a unique and memorable way, creating a stronger brand experience.
3. Retro Aesthetic - The Hex Bus leverages a retro 1963 Volkswagen 'Splitty' to bring a retro aesthetic to the pop-up shop trend, attracting customers who are interested in unique and nostalgic experiences.
Industry Implications
1. Fashion Retail - The Hex Bus provides a disruptive innovation opportunity for fashion retailers to test out a mobile pop-up shop concept and reach new customers.
2. Marketing - The Hex Bus demonstrates a new approach to marketing by bringing the brand experience directly to customers and leveraging a unique retro aesthetic to create a memorable and shareable experience.
3. Tourism - The Hex Bus could be a unique tourism offering, providing visitors with a memorable and Instagram-worthy shopping experience that combines nostalgia and modern tech accessories.
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