airBaltic Debuts an NFT-Based Loyalty Program Featuring 10K 'Planies'
Niko Pajkovic — October 5, 2022 — Tech
References: airbaltic & nftevening
Latvian airline airBaltic has announced the launch of an all-new NFT-based loyalty program that will be tied to its 'airBaltic Club.' The program will feature a 10,000-piece collection of digital collectibles called 'Planies.' Loyalty program members will be able to use Planies to acquire airBaltic Club points and other travel-based benefits through the company.
Planies will take the form of digitally rendered cartoon artworks, each of which will be a different type of aircraft that will feature its own set of attributes and characteristics.
“With Web 3.0 (also known as Web3) arriving shortly, airBaltic is preparing to develop token-based economics for its frequent flyer program. The NFT technology will help to further digitalize processes, not only within our loyalty program but in other airline action directions too, thus reducing costs and making our work easier," explained Martin Gauss, President and CEO of airBaltic.
Image Credit: airBaltic
Planies will take the form of digitally rendered cartoon artworks, each of which will be a different type of aircraft that will feature its own set of attributes and characteristics.
“With Web 3.0 (also known as Web3) arriving shortly, airBaltic is preparing to develop token-based economics for its frequent flyer program. The NFT technology will help to further digitalize processes, not only within our loyalty program but in other airline action directions too, thus reducing costs and making our work easier," explained Martin Gauss, President and CEO of airBaltic.
Image Credit: airBaltic
Trend Themes
1. Nft-based Loyalty Programs - Companies can explore the use of NFTs to create more engaging and personalized loyalty programs for their customers.
2. Web3 Token-based Economics - As Web3 arrives, businesses can embrace token-based economics to simplify processes and reduce costs.
3. Digital Collectibles - Opportunities arise for companies to create their own unique digital collectibles to reward loyal customers and incentivize engagement.
Industry Implications
1. Airlines - Airlines can benefit from implementing NFT-based loyalty programs to enhance customer engagement and reduce costs through digitalization.
2. Travel - As the travel industry recovers from the pandemic, NFT-based loyalty programs provide an innovative way to attract and retain customers.
3. Technology - The emergence of Web3 and NFTs presents significant opportunities for technology companies to provide innovative solutions to industries seeking to implement token-based economics and digital collectibles.
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