This Platform Targets Consumers In Smaller Indian Cities
Rahul Kalvapalle — August 13, 2021 — Marketing
References: ca.sports.yahoo
Marketing platforms are an excellent way for brands and companies to target the demographics they're interested in cultivating, which is precisely why Indian entertainment brand 'The Q' has teamed up with the country's leading influencer marketing firm 'Chtrbox' to launch a comprehensive new platform called 'Bharatbox.'
What's unique about the 'BharatBox' marketing platform is that it is specifically targeted towards consumers in Indian cities with populations of less than one million, as these cities are the ones poised to provide the most explosive economic growth in the country going forward.
Unlike marketing platforms that specialize in one or two channels, the 'BharatBox' platform offers high-quality services in a range of verticals including television advertisements, influencer-generated social media campaigns, branded content, gamified promotions, surveys and e-commerce partnerships.
With its multi-channel services and clear vision around targeting consumers in mid-sized cities, the 'BharatBox' marketing platform makes for an attractive way for brands to target new consumers.
Image Credit: The Q
What's unique about the 'BharatBox' marketing platform is that it is specifically targeted towards consumers in Indian cities with populations of less than one million, as these cities are the ones poised to provide the most explosive economic growth in the country going forward.
Unlike marketing platforms that specialize in one or two channels, the 'BharatBox' platform offers high-quality services in a range of verticals including television advertisements, influencer-generated social media campaigns, branded content, gamified promotions, surveys and e-commerce partnerships.
With its multi-channel services and clear vision around targeting consumers in mid-sized cities, the 'BharatBox' marketing platform makes for an attractive way for brands to target new consumers.
Image Credit: The Q
Trend Themes
1. Mid-sized City Marketing - Marketing platforms that specifically target consumers in mid-sized cities offer an opportunity for brands to tap into untapped markets and realize explosive economic growth.
2. Multi-channel Marketing - Integrated marketing platforms that offer services in a variety of verticals, from traditional television ads to social media campaigns and e-commerce partnerships, provide an opportunity for businesses to reach consumers in a variety of ways.
3. Influencer Marketing - Influencer-generated social media campaigns and branded content are becoming increasingly popular methods for businesses to reach new consumers, and marketing platforms like 'BharatBox' offer an opportunity for brands to leverage this trend in their marketing strategies.
Industry Implications
1. Entertainment - The 'BharatBox' marketing platform was launched by an Indian entertainment brand, indicating an opportunity for entertainment companies to use multi-channel marketing to reach consumers in mid-sized cities.
2. Marketing - The launch of 'BharatBox' highlights an opportunity for marketing firms to specialize in mid-sized cities and offer integrated marketing solutions that include influencer-generated social media campaigns and branded content.
3. E-commerce - The 'BharatBox' marketing platform offers e-commerce partnerships as one of its services, making it an attractive option for businesses looking to expand their e-commerce presence in mid-sized Indian cities.
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