KimChi Chic Beauty Launched the 2 Queens In 1 Desert Collection
Laura McQuarrie — July 20, 2020 — Fashion
References: kimchichicbeauty & allure
Two RuPaul's Drag Race stars united for a new drag queen cosmetics collection under KimChi Chic Beauty. Kim Chi and Naomi Small, who both appeared on season eight of RuPaul's Drag Race, are known for their friendship and the collaborative makeup collection is being introduced under Kim Chi's beauty brand that launched in the fall of last year.
The 2 Queens In 1 Desert Collection includes an eyeshadow palette, a cheek palette and two liquid eyeshadows, all of which are full of intense and unique colors. While the Mad Maxine, Soot Yourself Eye Shadow Palette includes a mix of vibrant hues and everyday neutrals, there's also the Sunkissed In June Cheek Palette and the No Sparkle Shaming Liquid Eye Shadow Duo in bronze and pink.
Image Credit: KimChi Chic Beauty
The 2 Queens In 1 Desert Collection includes an eyeshadow palette, a cheek palette and two liquid eyeshadows, all of which are full of intense and unique colors. While the Mad Maxine, Soot Yourself Eye Shadow Palette includes a mix of vibrant hues and everyday neutrals, there's also the Sunkissed In June Cheek Palette and the No Sparkle Shaming Liquid Eye Shadow Duo in bronze and pink.
Image Credit: KimChi Chic Beauty
Trend Themes
1. Drag Queen Cosmetics - The collaboration between Kim Chi and Naomi Small highlights the trend of drag queens entering the cosmetics industry, offering innovative and bold makeup products.
2. Collaborative Makeup Collections - The launch of the 2 Queens In 1 Desert Collection showcases the trend of collaborations between drag queens and beauty brands, presenting disruptive innovation opportunities for unique and inclusive cosmetic products.
3. Colorful and Unique Makeup Products - The intense and vibrant colors offered in the eyeshadow and cheek palettes, as well as the liquid eyeshadows, reflect the trend of consumers seeking more bold and unconventional makeup options.
Industry Implications
1. Cosmetics - The drag queen cosmetics collection opens up opportunities for the cosmetics industry to embrace inclusivity, diversity, and creativity, attracting a wider consumer base.
2. Fashion and Beauty - The collaboration between drag queens and beauty brands represents a convergence of the fashion and beauty industries, offering disruptive innovation opportunities in both sectors through unique product offerings and marketing strategies.
3. LGBTQ+ Empowerment - The drag queen cosmetics collection contributes to the empowerment of the LGBTQ+ community by offering a platform for drag queens to express their creativity and personality through makeup, creating a supportive and inclusive environment.
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