Chosen Foods is Giving Away a Special Prize for National Avocado Day
Laura McQuarrie — July 29, 2019 — Marketing
References: instagram & foodandwine
Millennials' love of avocados and avocado toast has inspired the creation of everything from all-avocado restaurants to themed music festival and interactive exhibits devoted to the creamy and delicious fruit—and now, avocado oil company Chosen Foods is giving people the chance to win their very own avocado grove. As part of the giveaway, Chosen Foods is offering avocado lovers the chance to enter for their chance to win their very own avocado grove in Jalisco, Mexico.
While this may sound like a dream for many, it also comes with real-world responsibilities, such as covering the costs of getting the land deed and more. As such, Chosen Foods is also giving avocado lovers the chance to walk away with a $5,000 cash prize instead.
While this may sound like a dream for many, it also comes with real-world responsibilities, such as covering the costs of getting the land deed and more. As such, Chosen Foods is also giving avocado lovers the chance to walk away with a $5,000 cash prize instead.
Trend Themes
1. Avocado-based Experiences - Companies can create unique experiences, like themed restaurants and interactive exhibits, that cater to millennials' love for avocados and avocado products.
2. Avocado Ownership - Offering the opportunity to win or purchase an avocado grove provides a disruptive innovation opportunity for avocado oil companies to engage with avocado enthusiasts and create a deeper connection to their brand.
3. Alternative Oil Sources - The popularity of avocado oil presents an opportunity for other oil companies to explore alternative and sustainable oil sources that cater to the growing demand for healthy and flavorful oils.
Industry Implications
1. Hospitality and Tourism - Creating avocado-themed restaurants and attractions can attract millennials who are passionate about avocados and looking for unique experiences during their travels.
2. Food and Beverage - Avocado oil companies can disrupt the market by offering avocado grove giveaways, providing a new way for avocado enthusiasts to engage with the brand and potentially increase sales.
3. Alternative Oil Production - Companies in the oil production industry can explore the production and promotion of alternative oils, like avocado oil, to tap into the growing consumer demand for healthy and sustainable oil options.
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