The Member's Mark Mixed Berry Oat Bites are at Sam's Club
Michael Hemsworth — December 17, 2020 — Marketing
References: samsclub & brandeating
The Member's Mark Mixed Berry Oat Bites are a tasty new snack option available at Sam's Club that will provide consumers with a premium, health-focused way to satiate hunger. The baked product is made with whole-grain oats that help to give the snack a gluten-free profile along with coconut oil and a mixed berry jam in the center. The bites are thus soy and dairy-free to make them well-suited for consumers who have allergies or who are simply looking to avoid these ingredients for dietary purposes.
The Member's Mark Mixed Berry Oat Bites maintain a vegan and Kosher-friendly profile to make them well-suited for consumers who are looking to stave off hunger when out of the house.
Image Credit: Sam's Club
The Member's Mark Mixed Berry Oat Bites maintain a vegan and Kosher-friendly profile to make them well-suited for consumers who are looking to stave off hunger when out of the house.
Image Credit: Sam's Club
Trend Themes
1. Whole-grain Snacks - Disruptive innovation opportunity: Develop new whole-grain snack options using unique flavor combinations and health-focused ingredients.
2. Gluten-free Products - Disruptive innovation opportunity: Create gluten-free snacks using alternative grains and ingredients to cater to the growing demand for gluten-free options.
3. Vegan and Allergy-friendly Snacks - Disruptive innovation opportunity: Design snacks that are both vegan and free from common allergens to appeal to a wider consumer base seeking dietary alternatives.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Introduce new snack products with healthier ingredients that cater to consumer demand for convenient, nutritious options.
2. Health Food and Natural Products Industry - Disruptive innovation opportunity: Develop innovative, whole-grain snack alternatives that align with the health-focused preferences of consumers in the natural products market.
3. Food Retail Industry - Disruptive innovation opportunity: Offer a range of gluten-free, vegan, and allergy-friendly snacks to meet the diverse dietary needs of customers and capitalize on the growing trend towards healthier eating habits.
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