Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun
Ryan Fowler — June 3, 2013 — Marketing
References: adweek
Nivea has just released a magazine ad that has a solar panel and charges your Smartphone. The magazine ad is a print ad in a popular Brazilian magazine that uses solar power to charge the reader's cell phones. This is a huge breakthrough for many; incorporating technology and interactive into print could be a saving grace for the dying medium.
Giovanni and Draftfcb in São Paulo, Brazil have developed the magazine ad. This special ad includes a wafer-thick solar panel and phone plug. This has been executed to promote the Nivea Sun line of skincare products; definitely a great way to get noticed.
The print ad ran in Brazilian magazine Veja Rio, this will surely spark loads of creative print executions in the near future.
Giovanni and Draftfcb in São Paulo, Brazil have developed the magazine ad. This special ad includes a wafer-thick solar panel and phone plug. This has been executed to promote the Nivea Sun line of skincare products; definitely a great way to get noticed.
The print ad ran in Brazilian magazine Veja Rio, this will surely spark loads of creative print executions in the near future.
Trend Themes
1. Interactive Print Ads - The use of technology and interactive features in print ads can revitalize the medium and provide new opportunities for engagement with consumers.
2. Solar-powered Ads - Utilizing solar power in ads presents companies with an innovative and environmentally-friendly way to promote their products.
3. Mobile Device Charging Ads - Incorporating phone charging capabilities in ads could be a unique and practical way to attract consumers' attention and create engagement opportunities.
Industry Implications
1. Advertising - The advertising industry can incorporate these trends to create more engaging, environmentally-friendly, and practical ad campaigns for their clients.
2. Solar Energy - The integration of solar power technology in ads could create new business opportunities for the solar energy industry.
3. Print Media - Interactive and innovative features in print ads can attract more readership and advertisers, potentially revitalizing the struggling print media industry.
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