This Pop Art Ad from Nivea Cleverly Removes Unwanted Dots
Laura McQuarrie — January 23, 2014 — Marketing
References: nivea & creativecriminals
This Pop Art ad from Nivea adopts a charming vintage feel and quite cleverly promotes one of its exfoliating face scrubs.
One of the most characteristics parts of pop art illustrations are the use of Ben-Day dots, that give coloring and shading to the otherwise flat art. The use of Ben-Day dots simulate the printing process used in comic books, which gives illustrations a bold, graphic punch. This works quite well for this ad, especially since it can get its message across without the help of any text.
The Nivea ad uses dots on every surface possible — except for the clear and very smooth face of the female, who has clearly been using a Nivea exfoliant to stay absolutely dot-free.
One of the most characteristics parts of pop art illustrations are the use of Ben-Day dots, that give coloring and shading to the otherwise flat art. The use of Ben-Day dots simulate the printing process used in comic books, which gives illustrations a bold, graphic punch. This works quite well for this ad, especially since it can get its message across without the help of any text.
The Nivea ad uses dots on every surface possible — except for the clear and very smooth face of the female, who has clearly been using a Nivea exfoliant to stay absolutely dot-free.
Trend Themes
1. Vintage-inspired Ads - Opportunity to incorporate retro design elements and playful imagery in modern advertising campaigns
2. Ben-day Dot Marketing - Opportunity to leverage the visual appeal of Ben-Day dots in ad design for products emphasizing crisp, clear skin or other qualities.
3. Textless Advertising - Opportunity to use playful imagery and bold graphics to convey an advertising message without relying heavily on text or verbal communication.
Industry Implications
1. Skincare Industry - Opportunity for brands to incorporate playful, eye-catching ads that focus on the the key benefits of their product offerings, such as clearer, smoother skin.
2. Printing and Graphic Design Industry - Opportunity to market printing and graphic design services to brands looking for eye-catching print ad campaigns
3. Fashion and Beauty Industry - Opportunity to explore unique, art-inspired product packaging and advertising campaigns that set your brand apart and make your products stand out on the shelves.
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