The Geico Dikembe Mutombo Commercial Features His Signature
Jonathon Brown — February 7, 2013 — Pop Culture
This Geico Dikembe Mutombo commercial was made specifically for Super Bowl Sunday, but is now making the rounds on the Internet. Although Mutombo hasn’t played in the NBA for a few years now, fans still remember his signature finger wag after blocked shots. Being a very tall player, Mutombo became notorious for blocking shots and then waving his finger side to side and saying “Not in my house.”
Geico decided to bring in Mutombo for this commercial and adapted his signature move for insurance purposes. While at first thought this might sound bizarre, one look at the commercial and you get an idea of why it works. There is just something oddly entertaining about a guy swatting things out of the air and ruining people’s day.
Geico decided to bring in Mutombo for this commercial and adapted his signature move for insurance purposes. While at first thought this might sound bizarre, one look at the commercial and you get an idea of why it works. There is just something oddly entertaining about a guy swatting things out of the air and ruining people’s day.
Trend Themes
1. Entertaining Insurance Commercials - There is opportunity to create entertaining and memorable insurance commercials that engage viewers.
2. Utilizing Sports Icons - Using iconic athletes like Dikembe Mutombo can help create a strong brand image and generate buzz.
3. Adapting Signature Moves - Adapting an athlete's signature move for commercial purposes can create a unique and memorable advertising campaign.
Industry Implications
1. Insurance - Insurance companies can leverage entertaining commercials to stand out in a competitive market.
2. Marketing and Advertising - Using sports icons in advertising campaigns can create unique marketing strategies and capture consumer attention.
3. Sports Merchandise - Developing merchandise based on iconic athletes and their signature moves can be a lucrative business opportunity.
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