AIG Israel Inserted Banners in Films for Revealing Results
Jamie Danielle Munro — March 21, 2014 — Marketing
References: youtube & creativecriminals
AIG Israel conducted a brilliantly integrated campaign to show users that they did not need to pay high premiums for insurance. To illustrate this, the company teamed up with VOD, an online movie service similar to Netflix, and incorporated banner ads into specific scenes.
For example, in a scene from The Aviator featuring Leonardo DiCaprio, an ad pops up stating that most people wouldn't need the same type of insurance as someone driving an antique plane. When Austin Powers comes onscreen fighting Doctor Evil, it's also stated that most people don't fight villains, so why pay more for one's insurance? The campaign was a success, reaching over 300,000 viewers.
AIG Israel does a great job here, using an entertaining way to reach its customers.
For example, in a scene from The Aviator featuring Leonardo DiCaprio, an ad pops up stating that most people wouldn't need the same type of insurance as someone driving an antique plane. When Austin Powers comes onscreen fighting Doctor Evil, it's also stated that most people don't fight villains, so why pay more for one's insurance? The campaign was a success, reaching over 300,000 viewers.
AIG Israel does a great job here, using an entertaining way to reach its customers.
Trend Themes
1. In-film Advertising - Opportunity for brands to weave in subtle or not-so-subtle advertising messages into movies and TV shows to reach viewers.
2. Collaborative Advertising Strategies - Opportunity for brands to collaborate with online streaming services and other digital media platforms to create integrated campaigns that seamlessly incorporate brand messages into the viewing experience.
3. Data-driven Advertising - Opportunity for brands to use customer data to precisely target ads to viewers based on their demographics, viewing habits, and other factors.
Industry Implications
1. Insurance - Opportunity for insurance companies to create innovative advertising campaigns that use humor, cleverness, and/or interactivity to engage with consumers and promote their services.
2. Media and Entertainment - Opportunity for movie and TV studios, as well as streaming services, to collaborate with brands to create unique viewer experiences that drive engagement, increase revenue, and deepen customer loyalty.
3. Digital Advertising - Opportunity for digital advertising agencies to leverage data insights and cutting-edge technologies to help brands execute highly targeted, engaging, and effective integrated ad campaigns across multiple channels.
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