The 1st for Women Insurance Brokers Ad Shows Why Women are Insured
Amanda Chang — December 1, 2010 — Marketing
References: youtube & adsoftheworld
If you’ve ever wondered why it is that women are insured, the 1st for Women Insurance Brokers ‘So Backwards’ ad will explain why. According to the commercial, men are more likely to engage themselves in reckless behaviour behind the wheel as seen with the ‘backwards’ road trip to Cape Town.
The ad itself is brilliant and the 1st for Women Insurance Brokers couldn’t have nailed it any better. Watch the ad and you will see how the ‘backwards road trip’ is bad for them, but hilarious for the rest of us.
The ad itself is brilliant and the 1st for Women Insurance Brokers couldn’t have nailed it any better. Watch the ad and you will see how the ‘backwards road trip’ is bad for them, but hilarious for the rest of us.
Trend Themes
1. Hilarious Advertising Campaigns - Disruptive innovation opportunity: Create funny and entertaining advertising campaigns that engage and entertain audiences while effectively promoting a product or service.
2. Gender-specific Insurance Marketing - Disruptive innovation opportunity: Develop insurance marketing targeted specifically towards women, highlighting the unique benefits and coverage offered to them.
3. Reckless Behavior Awareness - Disruptive innovation opportunity: Create educational campaigns that raise awareness about the dangers of reckless behavior, targeting both men and women to promote safer driving habits.
Industry Implications
1. Insurance - Disruptive innovation opportunity: Incorporate humor and storytelling into insurance marketing to differentiate from competitors and engage customers in a more memorable way.
2. Advertising - Disruptive innovation opportunity: Explore unconventional and humorous approaches in advertising to capture and hold the attention of target audiences.
3. Automotive - Disruptive innovation opportunity: Develop technologies or campaigns that incentivize safe driving habits and discourage reckless behavior, promoting road safety for all.
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