The rise of customization in fashion sees shoes getting a molded overhaul
Implications - Consumers are shifting to prefer custom as opposed to off the rack footwear. Often molded or one-of-a-kind, the designs signify a shift towards personalization in fashion to satisfy consumer preference for tailored ergonomics.
Trend Themes
1. Customization - Consumers are shifting to prefer custom as opposed to off the rack footwear.
2. 3D Printing - Additive manufacturing technology is transforming the way footwear is made for consumers.
3. Instant Personalization - Brands are developing machines that can create personalized sneakers in less than 15 minutes.
Industry Implications
1. Footwear - The rise of customization and 3D printing technologies presents an opportunity for the footwear industry to meet increasing consumer demand for tailored, unique products.
2. E-commerce - Leveraging technology to drive personalization in e-commerce experiences is a disruptive innovation opportunity for retail brands looking to attract and engage millennial consumers.
3. Sports Apparel - The application of 3D printing technology for custom-fit sports equipment presents a disruptive innovation opportunity for the sports apparel industry to improve product fit and comfort for consumers.
