The Caterpillar Lab's Videos Show the Insect's Tremendous Diversity
Joey Haar — January 16, 2017 — Social Good
References: thecaterpillarlab.org & boingboing.net
The Caterpillar Lab is a nonprofit, educational business in the small town of Keene, New Hampshire. Though many people might reflexively think of caterpillars as unpleasant or even downright disgusting, The Caterpillar Lab is working to show off the beauty of those insects with the help of its YouTube channel.
The videos on The Caterpillar Lab's YouTube include educational videos as well as those designed purely for speculation. On the pure entertainment side, the videos simply show off some of the business' most interesting specimens (including stinging rose caterpillars, black-waved flannel caterpillars, and saddleback slug caterpillars.) These videos let the insects frolick in front of a white background.
Other videos aim to be educational, showing various caterpillars as they shed and including a helpful narration.
The videos on The Caterpillar Lab's YouTube include educational videos as well as those designed purely for speculation. On the pure entertainment side, the videos simply show off some of the business' most interesting specimens (including stinging rose caterpillars, black-waved flannel caterpillars, and saddleback slug caterpillars.) These videos let the insects frolick in front of a white background.
Other videos aim to be educational, showing various caterpillars as they shed and including a helpful narration.
Trend Themes
1. Caterpillar Diversity Awareness - A trend of increasing public interest in exotic and beautiful caterpillars is emerging. A great opportunity for businesses to cater to younger audiences intrigued by the beauty of this insect.
2. Youtube-based Educational Enterprises - The use of YouTube to educate people is trending, and could be a great opportunity in the educational industry to reach more people in a cost-effective way.
3. Science-based Nature Entertainment - The trend of science-focused entertainment is rising, and businesses can capitalize on this by using social media platforms to inform the public on amazing biodiversity.
Industry Implications
1. Entertainment - Businesses can produce wholesome entertainment for nature-focused audiences using a combination of YouTube and exotic nature fit.
2. Education - Companies and individuals can use YouTube as a means to create engaging and interactive educational content for younger audiences.
3. Biodiversity Conservation - Businesses can show concern for preserving our planet's biodiversity through promoting awareness about exotic insect species like caterpillars, and exploration of the animal kingdom.
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